3/2/2004 - More than 200,000 mobile phone subscribers in Taiwan signed up in the first three months to add commercial music ringback tone service to their mobile phone experience. With ChungHwa Telecom Co., Ltd.'s (NYSE: CHT) new ringback tones service, subscribers choose from a wide selection of commercial music, voices, and sound recordings to replace the standard "ring, ring" connecting tone heard by people who call them. Subscribers have now topped 500,000, creating a substantial new high margin revenue source for ChungHwa.
ChungHwa Telecom built its ringback service on NMS Communications' (Nasdaq:NMSS) proven Open Access platforms (www.nmscommunications.com/OpenAccess), known for their in-network scalability and reliability. ChungHwa chose NMS based on that company's experience with a number of other ringback service deployments around the world. With this announcement, NMS further extends its lead as the number one global provider of in-network ringback solutions, with deployments based on the full range of Open Access communications building blocks.
Subscribers pay a small monthly fee for a limited selection of rings, and additional fees to select from thousands of ring sounds and melodies such as popular songs, classical music, and pre-recorded messages like "Happy birthday to you" on ChungHwa Telecom's network. They can choose tones for individual contacts – one tone for their spouse to hear, another for their boss, etc. They can even choose one tone for daytime and another for the evening. Users make their choices from either a web interface on a PC, mobile handset by WAP, or an interactive voice menu service, and do not have to download any new tunes into their mobile phone. The tones are played by a server that replaces the ring tone generator in the switch. This makes adding and changing tones fast and easy.
"More than ever, subscribers are demanding novel and easy-to-use features to enrich their daily communication. This trend is reflected in the growing popularity of handset ringtone downloads and MMS services. We believe the ringback service adds a new dimension of personalization to the mobile communication experience for ChungHwa subscribers, and they have responded with enthusiasm," said Yung-Chih Chang, Project Manager, ChungHwa Telecom Lab. "By using NMS' scalable, carrier-ready platforms, we can expand the service easily as subscriber demand continues. And because NMS offers a range of delivery platforms, we can add additional new services quickly and easily."
"ChungHwa has been an innovator in mobile communications services. This service has already proven its potential for enhancing subscriber loyalty and improving revenue. We're pleased to provide the platform that makes it possible," said Critz Chan, vice president and general manager of NMS Asia.
About ChungHwa Telecom
ChungHwa Telecom (CHT) completed its incorporation on 1 July 1996 under the direction of the Ministry of Transportation and Communications according to the Telecommunication Act and Memorandum of ChungHwa Telecom Corporation. CHT is a Taiwan-based telecommunications and info-related company providing a full range of voice and data services over fixed, mobile and Internet platforms. As the most experienced and largest integrated telecommunication operator in Taiwan, CHT is one of the most important partners for international telecommunication cooperation, with distinctive achievements in promoting global real-time communication, improvement social life, and enhancing economic efficiency.
For more information about ChungHwa Telecom, one of the world's top communication service providers, visit http://www.cht.com.tw.
About NMS Communications
NMS Communications (Nasdaq:NMSS) is a leading provider of communications technologies and solutions, enabling new enhanced services and efficient networks that help our customers grow their revenues and profits. Visit www.nmscommunications.com for more information.
NMS Communications and Open Access are trademarks of NMS Communications Corporation.
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