Ericsson Selects MarketShare Telecom for North America Market

3/2/2004 - Ericsson Enterprise, a wholly owned subsidiary of Ericsson (NASDAQ: ERICY), has established a new, expanded distribution network to serve the United States and Canada. MarketShare Telecom, a newly-formed international specialty technology distributor, will take over the role of master distributor and develop a comprehensive network of resellers and partners for Ericsson's range of enterprise products sold in the U.S. and Canada.

MarketShare Telecom will manage Ericsson Enterprise's existing resellers, and will recruit a significant number of additional resellers in the U.S. and Canada to ensure good geographical coverage.

"This agreement opens up access to a much broader potential customer base than we have had historically in the U.S. and Canada," said Gunnar Reinholdsen, head of Partner Unit Americas at Ericsson Enterprise. "MarketShare Telecom will help Ericsson drive brand recognition and sales in the enterprise sector by giving us a geographic footprint that covers 85 percent of addressable opportunities. It will also improve the service and support we provide to distributors, resellers and customers."

The agreement mirrors Ericsson Enterprise's successful two-tier indirect sales model in other markets around the world, whereby 'value-added distributors' are responsible for channel support and development.

As Ericsson Enterprise's master distributor in North America, MarketShare Telecom will focus on the sales and support of IP-enabled hybrid PBX solutions, featuring the recently launched MD110 Convergence Communication System, together with the new Dialog 4000 series IP and digital business telephones. The emphasis will be on new mobile enterprise solutions, encompassing contact centers, messaging, data networking and cabling products and services. Ericsson Enterprise offers a complete portfolio of products and applications to address business communications.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

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