Philips Showcases Multi-channel HDTV PCI Express Video Solution

3/1/2004 - Royal Philips Electronics (NYSE: PHG, AEX: PHI) announced a demonstration of broadcast television reception using PCI Express* technology. PCI Express will be a key feature on next-generation motherboards for desktop and notebook PCs and is expected to greatly improve bandwidth optimization and increase robustness for multi-channel multimedia applications. Philips will demonstrate broadcast audio/video decoding via PCI Express technology on the industry’s first multi-streaming hybrid analog and digital TV capture card semiconductor solution for a PC. For PC TV card makers and PC Original Equipment Manufacturers (OEMs), this solution clearly demonstrates the power of PCI Express technology for creating a full digital media experience in the “digital home.”

Philips’ demonstration illustrates how advanced video solutions based on the PCI Express architecture enable a next-generation, multi-channel media experience with two high-definition TV (HDTV) video streams and outstanding quality for multiple standard-definition video streams. The PCI Express architecture dramatically improves bandwidth, allowing multiple streams for picture in picture and multi-channel scanning applications. PCI Express technology will run at 2.5GHz and transfer far more data per second than the existing PCI standards.

“At Philips, we have targeted digital consumer semiconductor solutions to drive the growth of multimedia devices that will bring high-end entertainment experiences to the everyday consumer,” said Martin Maloney, marketing director for display processing at Philips Semiconductors. “Whether it’s a multimedia PC desktop, notebook or a consumer electronics appliance, our leadership and technology will bring seamless and speedy content distribution to the connected home.”

“We’re pleased that Philips is demonstrating its High Definition video decoding on Intel platforms based on PCI Express technology at IDF. This is a prime application to fully utilize the capabilities of our PCI Express platforms and deliver exciting new content to Entertainment PCs in the digital home,” said Bob Gregory, Director of Initiatives Planning, Desktop Platforms Group, Intel Corporation.

Philips will be showcasing the Multi-Channel HDTV PCI Express Video Solution this week at the Intel Developer Forum (February 17-19, 2004 in San Francisco) at the IDF Technology Showcase.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world’s biggest electronics companies and Europe's largest, with sales of EUR 29 billion in 2003. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 164,500 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), Amsterdam and other stock exchanges. News from Philips is located at:

Intel is a trademark or registered trademark of Intel Corporation or its subsidiaries in the United States and other countries.

Previous Page | News by Category | News Search

If you found this page useful, bookmark and share it on: