Sun Monetizes Mobile Java Services for Vendors with New Products

2/27/2004 - Sun Microsystems, Inc. (Nasdaq: SUNW), the creator and leading advocate for Java technology, announced key new products, programs and partnerships for operators, handset manufacturers, application developers and content providers to monetize the growing demand for advanced mobile data services. Enormous revenue growth opportunities arise across the value chain as new devices join the network and consume, create and circulate new services. The new mobile Java infrastructure enhancements announced help all members of the wireless community take advantage of these opportunities.

"Java technology is making mobile data services happen, it's everywhere. From the data center to the device to the latest mobile Java Web services, it is clear that the Java platform is the platform of choice for open and secure mobile services," said Alan Brenner, vice president of consumer and mobile systems group, Sun Microsystems, Inc. "Sun is providing solutions for the entire mobile ecosystem infrastructure products, handset implementations, development platform, and go-to-market solutions enabling operators, device manufacturers and developers to securely connect everything and everyone on the planet to the network." Sun's new products, programs and partnerships deliver new mobile data revenue generation opportunities to all members of the wireless industry:

  1. Delivering faster and richer Java mobile client technologies, Sun's Java Technology for Smartphones HotSpot Implementation and Java 2 Platform, Micro Edition (J2ME[tm] platform) Web services unleashes a new wave of mobile data services capable of end-to-end integration with standard Web services. The release of Sun's HotSpot implementation is attuned to the increasing market adoption of the JTWI (Java Technology for the Wireless Industry) specification, which includes MIDP 2.0, Wireless Messaging API 1.1, Mobile Media API 1.1, and additional clarifications. The product is designed not only to deliver dramatic performance gains, but also lower the deployment costs for handset manufacturers and operators.
  2. Mobile operators can cut costs, increase profits and simplify the mobile data services lifecycle with the new release of the Sun Java Enterprise System, the new Sun Java System Content Delivery Server and the expansion of to be a mobile content catalog for operators. To speed delivery of next-generation enterprise and consumer services, Sun is announcing a new global partnership with Ericsson, the leading telecom supplier, to provide an integrated multi-media content delivery solution.
  3. Developers will benefit from Sun's updated Java Wireless Toolkit 2.1 which delivers the industry's most popular set of tools for developing innovative wireless applications; and from exposure and monetization through the expanded portal.

1. Enabling Mobile Web Services for Java Handsets
Sun continues to lead the mobile Java technology market with breakthrough handset technologies, dramatically increasing client performance and unleashing mobile Web services.

2. Reducing Cost and Complexity for Mobile Operators
Sun is simplifying the mobile data services lifecycle and enabling operators to cut costs and increase profits with the following new offerings:

3. Stimulating Developer Innovation
The Sun Developer Network ( continues to make Java technology the innovator's standard for consumer and enterprise mobile applications for over three million Java developers across the globe.

Sun Microsystems is the leading provider of technologies that power the world's wireless communications networks. Over 250 million Java technology-enabled mobile devices have been deployed by 31 handset manufacturers through 77 operators worldwide. Java Card technology for multi-factor authentication and security in mobile phone and smart cards has crossed the 500 million units shipped mark.

For complete details on Sun Microsystems at 3GSM World Congress please visit

About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at

Sun, Sun Microsystems, the Sun logo, Java, Java Card, J2ME, and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

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