2/27/2004 - M-Systems (Nasdaq: FLSH) announced that Texas Instruments Incorporated (TI) has integrated support into its OMAPTM 1710 application processor for the Mobile DiskOnChip flash disk, M-Systems' on-board multimedia memory solution.
As part of this support, Mobile DiskOnChip software drivers are included within the ROM code of the TI OMAP1710 Chipset, allowing for smooth integration of the leading NAND-based mobile storage solution within the latest mobile devices. The collaboration with M-Systems is part of TI's overall strategy to address growing security concerns among service providers, consumers and wireless original equipment manufacturers (OEMs).
This integrated support is crucial for secured applications and enables secure boot up from Mobile DiskOnChip within OMAP-based devices, ensuring that the operating system (OS) image is correctly and securely programmed into flash memory at the factory. Secure boot also allows software and the OS image to be authenticated prior to execution, preventing unauthorized modification to the code in addition to preventing the execution of forged or "spoofed" software code.
TI's latest OMAP processor will enable manufacturers to design secure mobile handsets with longer battery life. Cell phones that include the OMAP1710 processor will also provide an ideal mix of multimedia features and cost-effectiveness, making them more attractive to the high-volume market for multimedia feature phones.
"Based on application requirements and customer demand, support for Mobile DiskOnChip is integrated into ROM code in order to further enable a high level of security, reinforcing our strategy to provide secure, high-performance, low-power, highly-integrated products for mobile devices," said Paul Werp, worldwide marketing director for TI's OMAP platform. "For the end users of feature phones and mobile multimedia applications, the combination of secure, high-performance, energy-efficient OMAP processors and Mobile DiskOnChip further enables the smooth performance of MMS (Multimedia Messaging Service), video, email and MP3 playback."
"TI is continuously setting the standard with new innovations for the wireless market. By supporting M-Systems' Mobile DiskOnChip within OMAP, Texas Instruments is again giving designers the reliable, high-performance storage capacity needed for high-end handsets," said David Tolub, vice president and co-manager of M-Systems DiskOnChip business unit. "We're excited to be working with TI to enable rapid deployment of the most advanced mobile products. Both companies win in providing customers a complete solution."
Mobile DiskOnChip, selected by EDN, the premier design magazine of the electronics industry, as one of the top products of 2003, is a high-capacity NAND-based nonvolatile memory (NVM) solution. It is targeted specifically for multimedia mobile handsets and provides multimedia mobile handset manufacturers with advanced flash technology. Mobile DiskOnChip features high performance and reliability and an ultra thin controller and is equipped with a built-in boot block enabling it to completely replace legacy NOR devices within a smaller physical space and decrease overall expenditure on memory. Within feature rich handsets, Mobile DiskOnChip can be used to store both the operating system (OS) and application code, as well as user data such as still pictures, video content, personal information manager (PIM) content, games and music.
Currently, four out of the five leading handset manufacturers have chosen to integrate high-capacity, high-density Mobile DiskOnChip within their products. Additionally, leading personal data assistant (PDA) manufacturers incorporate Mobile DiskOnChip to support the newest applications and functionality.
M-Systems designs, develops and markets innovative flash data storage solutions for digital consumer electronics markets. M-Systems primarily targets two fast-growing digital consumer electronics markets: the USB (universal serial bus) flash drive market with its DiskOnKey product and the multimedia mobile handset market with its Mobile DiskOnChip products. For more information, please contact M-Systems at www.m-systems.com.
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