Sharp Selects Ericsson for 3G Mobile Platforms

2/26/2004 - Sharp has selected Ericsson Mobile Platforms to supply 3G mobile platforms. The license agreement between Ericsson and Sharp covers Sharp's first WCDMA and Triband-GSM compatible handset with a mega pixel camera for the Japanese market. The device is based on Ericsson Mobile Platform's UMTS product (U100), which is a complete platform for dual mode GSM/GPRS and WCDMA terminals with very low power consumption and small size.

"We are very pleased that Sharp, who is a market leader for PDC and advanced multimedia phones has selected Ericsson as a partner," says Sandeep Chennakeshu, President of Ericsson Mobile Platforms. "This agreement and the launch of Sharp's dual mode GSM/GPRS and WCDMA handset further underlines Ericsson Mobile Platforms leadership in 3G-platforms."

"This dual mode 3G handset from Sharp is a powerful multimedia terminal, with a megapixel camera and QVGA display," says Masafumi Matsumoto, Corporate Director and Group General Manager, Sharp Corporation. "We chose the Ericsson Mobile Platforms U100 platform due to the flexibility, which allowed us to differentiate the product, it's stability, security, low power consumption and small size. We look forward to continue working with Ericsson Mobile Platforms to launch new exciting devices on the market."

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

About Ericsson Mobile Platforms
Ericsson Mobile Platforms offers a complete, end-to-end interoperability tested platform portfolio across 2,5 and 3G. A common software platform for GSM/GPRS, EDGE and WCDMA terminals enabling application portability, stability, security, state-of-the-art power consumption and size.

Ericsson Mobile Platforms offering include reference design, platform software, ASIC's and development boards, core applications and UI toolkit, development and test tools, industrialization solution, support, training and documentation.

Technology is based on our global standardization leadership and the world's strongest Intellectual Property Rights for 2.5 and 3G systems. Ericsson Mobile Platforms is wholly owned company within the Ericsson Group.

About Sharp Corporation
Sharp Corporation is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses. Sharp Corporation currently employs about 55,100 people in the world and recorded consolidated annual sales of over 2,003,210 million yen for the fiscal year ended March 31, 2003. For more information, please visit Sharp's Web site at

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