2/25/2004 - LG Electronics (LGE), TTPCom Ltd and Analog Devices, Inc. (NYSE: ADI) announced that they are developing a range of handsets based on ADI’s and TTPCom’s EDGE (Enhanced Data Rates for GSM Evolution) technologies. With data rates up to three times those available on GPRS networks, LG’s EDGE-capable handsets will be able to deploy data-intensive 3G type services including video downloads and high-speed Internet access. LG Electronics ranks as the world’s fifth-largest manufacturer of cellular phones1 and will be one of the first handset manufacturers to launch products based on the EDGE standard.
The first EDGE handset to be launched, a ‘slider phone’ called the A7100, is powered by ADI’s Blackfin® SoftFone® for EDGE chipset and TTPCom’s EDGE protocol software and application suite. The LG 7100 offers users a rich multimedia experience including MPEG4 video, multimedia messaging service (MMS), 40 note polyphonic sound, JAVA and WAP. The phone is triband (850/1800/1900 MHz) enabling users to roam seamlessly across EDGE and GPRS networks worldwide. The new handset will be shown at 3GSM World Congress on LG’s stand, Hall2, Analog Devices’ stand D60 in Hall 2 and TTPCom’s stand, A3 in Hall 1.
“Analog Devices’ Blackfin SoftFone for EDGE chipset and TTPCom’s EDGE platform is the best in the industry and their technical support team are both flexible and responsive. The maturity of their solution is demonstrated by the fact that it has taken only 6 months to progress from licensing ADI’s chipset and TTPCom’s EDGE software to being ready to take our first EDGE phones to mass production,” stated Skott (S.K) Ahn, Ph.D, Executive Vice President of UMTS Handsets Division of LG. “We believe in establishing longstanding relationships with our suppliers and working with Analog Devices and TTPCom, we are strengthening our position at the forefront of the wireless communications business”.
Analog Devices’ Blackfin SoftFone for EDGE platform is the world’s first chipset for the EDGE standard. ADI’s SoftFone platform is completely RAM-based, which allows LGE to easily customize user features and options entirely in software for a wide range of phones, while incorporating breakthrough advancements in power consumption, cost and size. In addition, the platform is based on ADI’s Blackfin processor, offering best-in-class digital signal processing performance and low power consumption required for advanced cellular handsets. In addition to the digital baseband processor, ADI will supply LG Electronics with a high-performance mixed-signal analog baseband chip with integrated power management.
TTPCom’s EDGE software is fully integrated with the ADI platform and, with industry-leading data rates up to 216 kilobits per second, it enables manufacturers to develop products that fully utilize EDGE networks. TTPCom’s EDGE software also builds on a proven GSM/GPRS base and during 2003 has undergone extensive interoperability testing with leading infrastructure providers, test equipment vendors and wireless operators.
“LG have been rising steadily in the world handset ranking in recent years with their innovative and award-winning designs. They will be one of the first manufacturers to launch an EDGE capable handset, just as they were one of the first with GPRS phones,” stated Richard Walker, Managing Director of TTPCom’s Software Business Unit. “TTPCom’s EDGE software is leading the industry and with months of interoperability testing behind us we have a mature and stable platform that results in trouble free product development for our customers and a fast time to market”.
“LG is one of the world’s fastest-growing cellular handset suppliers, serving the CDMA and GSM/GPRS standards. Analog Devices and LG have been working together on GSM and GPRS wireless handsets for many years and we are pleased to continue our longstanding relationship to now include the design of EDGE handsets,” said Christian Kermarrec, vice president, RF and wireless systems, Analog Devices, Inc. “With demand for EDGE gaining momentum throughout the world, LG needed a wireless engine that could help bring their handsets to market quickly, yet still provide the flexibility necessary to customize their designs for today’s fragmented marketplace. Our Blackfin SoftFone for EDGE platform was a perfect solution as it offers the utmost flexibility and the best performance available. With SoftFone, LG will be able to incorporate new features such as video capability, MPEG4, multimedia messaging, and more”.
LG, Analog Devices and TTPCom have a longstanding relationship that began in December 2000. This collaboration has progressed through successive generations of wireless technology, from GSM, through GPRS and now to EDGE. LG has experienced increasing success worldwide with its innovative, award-winning phone designs, the latest of which, is the 7100 clamshell camera phone with rotating screen, is proving particularly popular throughout Europe and Asia. The company is rapidly increasing sales of GSM phones in North and South America and in September 2003 signed a contract to supply phones to the Vodafone network in the UK, which will further strengthen its position.
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