e-SIM's MMI Solution Integrates with TI's Wireless Chipset Platforms

2/20/2004 - e-SIM Ltd. (OTCBB: ESIM.OB), a leading provider of Man Machine Interface (MMI) solutions for wireless platforms and device manufacturers, announced that they have signed an agreement with Texas Instruments Incorporated (TI) for the inclusion of their MMI in TI's wireless Chipset platforms.

The agreement with Texas Instruments, the world's leading wireless chipset manufacturer, calls for e-SIM to provide an MMI reference implementation and a set of development and customization tools for TI's wireless Chipset platform reference designs, based on e-SIM's RapidPLUSTM technology. TI plans to offer the feature-rich MMI, together with RapidPLUSTM tools, as an integral part of its reference design offering, enabling its customers to bring customized phones to market faster. The pre-integrated MMI reference design and tools will also facilitate quicker development of customized products and development of derivative products.

In commenting on the recent agreement, Yaron Eldad, COO and CFO of e-SIM Ltd. said, "We are very pleased about the collaboration between e-SIM and Texas Instruments. We believe that our highly flexible and comprehensive MMI solution will enable TI to roll out a platform offering that will engender a wide range of appeal. For e-SIM, this agreement contributes to further paving the way for a growing steady revenue stream based on our solution for the mobile industry". e-SIM's MMI Solution integrated on TI's platform will be demonstrated at the forthcoming 3GSM Exhibition in Cannes.

Loc Hamon, WW Product Marketing Manager for TI's 2G/2.5G Wireless Chipset Products said, "Following a thorough examination of the available solutions, we have chosen e-SIM's MMI solutions to be part of our platform. We are excited about the opportunity to offer our customers the significant benefits that will result from the pre-integrated MMI reference design and the accompanying RapidPLUSTM development tools, enabling them to bring better products to market in a fast and cost effective manner."

About e-SIM Ltd.
Founded in 1990, e-SIM Ltd. (http://www.e-sim.com/) is a major provider of MMI (Man-Machine Interface) solutions for wireless and electronic products. e-SIM's MMI solutions are used by a wide range of wireless and electronic consumer goods manufacturers as well as by makers of aerospace and military equipment.

e-SIM's RapidPLUSTM line of software products enables product designers and engineers to expedite new products' concept-to-market chain by easily creating simulated computer prototypes that are fully functional, and automatically generating C code from them to be used in the actual product.

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