2/19/2004 - Phoenix Technologies Ltd. (Nasdaq: PTEC), the company driving the global core system software standard in PC systems and connected digital devices for 25 years, announced Phoenix CoreArchitectTM at the Intel Developer Forum in San Francisco. Phoenix CoreArchitect is an advanced firmware development environment for OEMs and ODMs who are implementing next-generation Core System Software (CSS) for PCs and connected digital devices. Phoenix CoreArchitect is integrated with Microsoft Visual Studio .NET 2003, which Phoenix has customized for CSS code development, system analysis and accelerated deployment of x86-architecture systems.
"Phoenix is at the forefront of the industry movement to evolve device firmware functionality beyond the capabilities of traditional PC BIOS," said Michael Goldgof, Vice President of Corporate Marketing and Products Division for Phoenix. "Our new Phoenix CoreArchitect is one critical ingredient in this industry evolution. It uses the power of Microsoft Visual Studio .NET and our 25-year track record of Core System Software innovation and intellectual property development. Phoenix CoreArchitect provides a way for ODMs and OEMs to accelerate product introductions while delivering much greater value differentiation in markets that have become increasingly price-competitive."
Phoenix CoreArchitect incorporates an advanced developer interface specifically designed for the development of CSS. It is a new extensible multi-language architecture flexible enough to meet the demands of evolving PC designs or to enable entirely new categories of x86-based digital devices.
"Microsoft is pleased Phoenix is integrating its Phoenix CoreArchitect development environment with Visual Studio .NET 2003," said Ari Bixhorn, lead product manager in the Developer and Platform Evangelism Division at Microsoft Corp. "By enabling ODMs and OEMs to accelerate Core System Software development, Phoenix's solution brings productivity benefits to our mutual customers."
Today's PCs and other devices must be specifically designed for connection to various networks, and they must comply to open x86 standards. At the same time, they must provide a much stronger level of device and network security. The PC industry is driving to meet the demand for device security by designing new "trusted computing" technologies into standard x86 platforms. Phoenix CoreArchitect enables device designers to integrate innovations quickly and seamlessly while leveraging the built-in device authentication capabilities provided by Phoenix Core Managed Environment (cMETM)TrustedCore system software.
In the enterprise, new server platforms incorporating grid, blade and cluster architectures have become mainstream. With Phoenix CoreArchitect, server manufacturers have a powerful way to integrate network standards such as XML, HTML and TCP/IP at the core of their offerings. This will help them provide unprecedented levels of trust, manageability, connectivity and usability to their enterprise, government and service provider customers.
Phoenix CoreArchitect is a complete solution, delivered with a fully integrated tool suite so developers have everything they need to harness the powerful technologies of Phoenix and Microsoft for Core System Software development. The suite includes:
This week, Phoenix will be demonstrating CoreArchitect at its Booth 344 at the Intel Developers Forum in San Francisco. General availability for developers will be March 1, 2004. Customers will be able to license Phoenix CoreArchitect on a one-time, per-seat basis.
Founded in 1979, Phoenix Technologies (NASDAQ: PTEC) helped launch the digital revolution when it created the industry's leading machine-independent BIOS software, which ships in more than 100 million new systems each year. Phoenix leveraged that core-level experience to develop Core System Software, which moves beyond BIOS for the age of networked devices. Today, Phoenix solutions activate, secure, connect, and recover the world's best-known systems. These solutions operate from the Phoenix Core Managed Environment (cME), where they're built in and protected from viruses, user errors, hackers, and corruption. Phoenix is headquartered in Milpitas, Calif. USA (Silicon Valley), with offices in global business and technology centers. For more information about Phoenix Technologies, visit our Web site at http://www.phoenix.com/.
Phoenix, Phoenix Technologies, Phoenix CoreArchitect, and Phoenix cME are registered trademarks of Phoenix Technologies.
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