TransChip, e-SIM Provide MMI Solution for Menu-Driven Mobile Camera

2/19/2004 - TransChip Inc., a leading developer of integrated camera solutions for mobile phones and other multimedia-enabled devices and e-SIM Ltd. (OTCBB: ESIM.OB), a leading provider of MMI (Man-Machine Interface) solutions for wireless devices, announced that they are collaborating to provide platform vendors and handset manufacturers with a complete MMI Solution that drives a pre-integrated mobile camera solution. The integrated product will be demonstrated at the Israel Mobile Association Brokerage Event at 3GSM World Congress, 24-25 February, Majestic Hotel, La Croisette, Cannes.

Adoption of the combined pre-integrated solution will enable the creation of a user-friendly camera that is operated using the same MMI as all other phone functions. This enables the TransChip camera to offer simple navigation through every camera function, creating a more comprehensive, high picture quality and low cost offering to ODM/OEM handset manufacturers, which can be smoothly integrated into existing reference design development programs.

The camera MMI will be incorporated into e-SIM's world-leading MMI Solution, which comprises a complete MMI reference design, a comprehensive set of RapidPLUSTM development and customization tools, as well as a broad range of professional services to ensure the project's success.

"Collaboration between e-SIM and TransChip further enhances our complete, pre-integrated MMI solution", commented Reuven Kleinman, VP Business Development and Marketing at e-SIM. "Pre-integrating the camera with our MMI Solution enables a more comprehensive MMI and allows our customers to develop camera-enabled handsets within a shorter time, at a lower cost and with minimal risk."

"e-SIM's MMI toolkit environment enables us to activate the full feature-rich set of digital effects and camera functions simply and quickly for many mobile phone models", stated Rutie Adar, TransChip's director of product marketing. "The combination of our advanced, micro-sized camera capabilities coupled with e-SIM's integrated solution enables TransChip to improve the overall value proposition we make to handset manufacturers. Presenting them with a greater value-added solution helps to expedite the integration process and brings our vision of camera-enabled phones for every market segment closer to reality."

About e-SIM Ltd.
Founded in 1990, e-SIM Ltd. ( is a major provider of MMI (Man-Machine Interface) solutions for wireless and other electronic products. e-SIM's MMI solutions are used by a wide range of wireless handset manufacturers and platform vendors, including Motorola, NEC, Kyocera, BenQ, Ericsson Mobile Platforms and others. e-SIM's MMI technology has been incorporated into millions of handsets on the market.

About TransChip Inc.
TransChip Inc. is a leading developer of integrated camera solutions for mobile phones. The company develops integrated imaging solutions for camera phones, which include image capture as well as digital image processing and compression. This novel and unique approach enables mobile handset vendors to incorporate high quality imaging technology into their next generation handsets with fast time-to-market. The company was founded by industry leading experts in the fields of imaging and semiconductor technologies. TransChip investors include semiconductor industry veterans Dr. Andrew Viterbi, the founder of Qualcomm, and Ray Stata, the founder and chairman of Analog Devices, Redpoint Ventures of Southern California, Mission Ventures of San Diego, CA and Cadence Design Systems, Inc. For more information about TransChip, please visit

Previous Page | News by Category | News Search

If you found this page useful, bookmark and share it on: