2/17/2004 - e-SIM Ltd. (OTCBB: ESIM.OB), a leading provider of MMI solutions for wireless devices, announced it has partnered with the global Japanese firm, Renesas Technology Corp., which has developed the market-leading SH-Mobile application processor for multimedia cellular handsets.
Renesas Technology has selected e-SIMís market-proven complete Man Machine Interface (MMI) Solution for integration with their platform. e-SIM technology will enable Renesas customers to develop state-of-the-art MMIs for their phones quickly, cost-effectively and at low risk and bring them to market sooner.
e-SIM offers Renesas customers an end-to-end MMI Solution that includes a complete MMI reference design as well as a comprehensive set of RapidPLUSTM development and customization tools and a broad range of professional services to ensure the projectís success. e-SIMís MMI Solution includes additional third party applications, such as a WAP browser and MMS client which are pre-integrated and easily incorporated in the target device.
Renesas Technology recently set up the SH-Mobile Consortium to provide support for developers working with the SH-Mobile, the multimedia application processor of choice for 2.5G and 3G cellular phones. Focusing on the ever-increasing importance of content and applications in making distinctive mobile devices, the SH-Mobile Consortium will collaborate with partners such as LSI vendors, IP providers, system integrators and software / OS providers to bring distinctive devices to market quickly.
The integrated solution will be demonstrated later this month on SH-Mobile Consortium's boat at the 3GSM Exhibition in Cannes.
Oded Levanon, Director of strategic corporate sales at e-SIM Ltd. said, "e-SIM is very pleased to partner with Renesas and join the SH-Mobile Consortium. We view our partnership as an excellent way to provide customers with a comprehensive, pre-integrated handset solution. I believe that Renesas customers will benefit greatly from being able to use e-SIMís world-leading MMI solutions on Renesas platforms."
Chris Litchfield, Mobile Communications Business Group Manager of Renesas Technology Europe said, "The partnership with e-SIM provides further evidence of our strong support for developer partners using the SH-Mobile application processor as a platform. In joining the SH-Mobile Consortium, e-Sim becomes part of a community that will help us all bring superior products to market quickly and at low-risk."
About e-SIM Ltd.
Founded in 1990, e-SIM Ltd. (http://www.e-sim.com/) is a major provider of MMI (Man-Machine Interface) solutions for wireless and electronic products. e-SIMís MMI solutions are used by a wide range of wireless and electronic consumer goods manufacturers as well as by makers of aerospace and military equipment.
e-SIMís RapidPLUSTM line of software products enables product designers and engineers to expedite new productsí concept-to-market chain by easily creating simulated computer prototypes that are fully functional, and generating code from them to be used in the actual product. e-SIM's proprietary technology enables the creation and distribution of electronic LiveManuals, which are "virtual products" that look and behave like real products, over the Internet.
About Renesas Technology Corp.
Renesas Technology Corp. designs and manufactures highly integrated semiconductor system solutions for mobile, automotive and PC/AV markets. Established on April 1, 2003 as a joint venture between Hitachi, Ltd. (TSE:6501, NYSE:HIT) and Mitsubishi Electric Corporation (TSE:6503) and headquartered in Tokyo, Japan, Renesas Technology is one of the largest semiconductor companies in the world and the number one microcontroller supplier globally. Besides microcontrollers, Renesas Technology offers system-on-chip devices, Smart Card ICs, mixed-signal products, flash memories, SRAMs and more. http://www.renesas.com/
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