Fujitsu Siemens Computers Reveals New Look at CeBIT

2/16/2004 - Fujitsu Siemens Computers, the leading European IT company, will reveal an entirely new look at CeBIT 2004 in March. This year, at its traditional "home" in Hall 1 (stand 5e2), Fujitsu Siemens Computers will emphasize complete solutions for enterprise customers, from infrastructure to networked end devices. The partner stand situated directly opposite (4h4), meanwhile, will focus primarily on small and mid-sized companies (SMEs) and private customers. The company’s theme at this year's exhibition is "Responsibility in the Information Age".

"Customers want to see solutions that help them address their every day business needs – we will present this at CeBIT," commented Barbara Schädler, Vice President Marketing & Communications at Fujitsu Siemens Computers. "Solutions are the concept of our redesigned stand centered on our brand promise ‘We make sure’."

The scenarios on display will highlight Fujitsu Siemens Computers as a provider of complete infrastructure solutions that embrace its two strategic themes: Mobility and Business Critical Computing (BCC). These solutions, based on client, server, storage and middleware products from the IT company and its partners, encompass all areas of IT infrastructure, from mobile access to the data and applications all the way through to the data center. Fujitsu Siemens Computers makes sure all these building blocks work together seamlessly.

Higher efficiency and lower costs – Mobility and BCC solution highlights
Among the scenarios to be featured at the main booth is the mail server consolidation solution easyXchange in combination with Managed Mobility. In a recent mail server consolidation project for several thousand users Fujitsu Siemens Computers achieved a 40 percent reduction in Total Cost of Ownership with this solution. With Managed Mobility, a complete and pre-tested solution stack is shown which allows the easy and effective integration of mobile devices (such as handhelds, tablet PCs and notebooks) into corporate mail servers. The new Microsoft Exchange Server 2003, also on display, reduces network traffic between mobile devices and servers, greatly improving e-mail access efficiency when using low bandwidth wireless connections.

Together with visionapp and Citrix, Fujitsu Siemens Computers has developed solutions to deploy and run highly efficient terminal server farms. This Thin client server-based computing scenario will also be on display at CeBIT, revealing how to significantly lower operating costs with easily scalable Intel-based PRIMERGY blade servers. Once the terminal server infrastructure exists, client infrastructure operating costs can be further reduced using FUTRO thin client devices. This scenario also brings additional security advantages by eliminating productivity losses caused by damaged hard disks.

Also presented is the storage consolidation solution CentricStor, which improves backup processes significantly, as well as a real-life customer example of Mainframe integration and Application Mobility from the data center at DFB Medien, a subsidiary of the German Soccer Association (DFB, or Deutscher Fußball Bund).

The company will also display its already renowned and successful FlexFrameTM for mySAP Business SuiteTM together with mySAP Mobile Business. Catering to large enterprises as well as SMEs, it allows mobile access to SAP business applications that can be established online, offline or online-on-demand. The main mobile SAP scenarios focus on supporting staff in service and in sales. FlexFrame replaces yesterday’s complex IT environment with a flexible concept built around the latest PRIMERGY blade server technology and network attached storage. The result: cost savings up to 60 percent.

Partner booth: products and solutions for SMEs, entertainment scenarios for everybody
Fujitsu Siemens Computers’ partner booth will feature applications and scenarios tailored particularly to SMEs and presented with the company’s high quality and reliable mobile and deskbound products. Using PRIMERGY entry-level servers, partners will display, for example, security and manageability solutions perfectly suited to SMEs. Distributors and value added resellers will also be on hand.

For consumers, Fujitsu Siemens Computers will offer the opportunity to experience the new digitally networked home first hand, with a complete range of products for private users in true-to-life scenarios. For this purpose, three typical living areas will be set up: a standard living room, a child's bedroom and a student's room. Home entertainment will be on display with an area designed specifically for game players.

About Fujitsu Siemens Computers
Fujitsu Siemens Computers is Europe’s leading IT company with a strategic focus on next-generation Mobility and Business Critical Computing products, services and solutions. With a portfolio of exceptional depth, its offering extends from handhelds through desktops to enterprise-class infrastructure solutions. The company has a strong presence in all key markets across Europe, the Middle East and Africa. Leveraging the strengths, innovative drive and global reach of its joint shareholders, Fujitsu Limited and Siemens AG, Fujitsu Siemens Computers meets the needs of large corporations, small and medium enterprises and private users. For further please visit::

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