SanDisk Introduces Extreme and Ultra II Memory Stick PRO Cards

2/13/2004 - SanDisk Corporation (NASDAQ:SNDK) introduced the SanDisk Extreme and SanDisk Ultra II versions of Memory Stick PRO, a new line of premium, high-performance digital film cards targeted at advanced and professional photographers. Similar to the Extreme and Ultra II CompactFlash and SD product families introduced earlier by SanDisk, the two new Memory Stick PRO cards deliver a minimum write speed of 9 megabytes (MB) per second and minimum read speed of 10MB a second, making them the fastest Memory Stick PRO cards in the world.*

The announcement was made at the annual Photo Marketing Association trade show where SanDisk is demonstrating products in booth L-70, South Hall, at the Las Vegas Convention Center.

SanDisk Extreme Memory Stick PRO
SanDisk Extreme Memory Stick PRO products, which have numerous features including the ability to operate in extremely hot or cold environments, will be sold through photo retail channels across North America. The cards, which will start shipping at the end of this month, will be available in capacities of 256, 512MB and 1 gigabyte (GB) and have suggested retail prices of $129.99, $329.99 and $679.99 respectively.

Tanya Chuang, retail product marketing manager for SanDisk’s Extreme products, said, "Professional photographers know that exceptionally fast write and read speeds are critical when they want to rapidly shoot numerous pictures and then transfer the images to a computer. These new Extreme Memory Stick PRO cards, which are manufactured by SanDisk and have a lifetime warranty, are the fastest Memory Stick PRO cards on the market. There is a customer demand for these cards and they should meet with a warm reception when they arrive at the stores."

The new cards feature the widest operating temperature range among flash memory cards (-13F to +185F), a significant asset to many professional photographers who sometimes must shoot pictures in boiling desert conditions or frigid locales.

Each SanDisk Extreme card includes a protective carrying case and RescuePRO software to allow photographers to easily recover accidentally deleted images, lost digital images or data. RescuePRO is compatible with both Windows and Mac and requires no driver download or special card reader. In addition, every SanDisk Extreme owner gains access to a dedicated, priority 1-800 tech support call line.

SanDisk Ultra II Memory Stick PRO
SanDisk Ultra II Memory Stick PRO cards are available in consumer electronics stores and other retail channels. The cards are fully compatible and interchangeable with all Memory Stick PRO digital cameras, camcorders, card readers and adapters.

Chuang added, "With the SanDisk Ultra II Memory Stick PRO cards, most consumers will notice the fast write speeds which will allow them to view images more quickly on their camera LCD screens after taking pictures. And the fast read speeds lets them upload images to their computer much faster."

The cards, which will start shipping at the end of this month, will be available in capacities of 256, 512MB and 1GB and have suggested retail prices of $119.99, $299.99 and $599.99 respectively.

The SanDisk Extreme and Ultra II product line now consists of three card formats: CompactFlash, Memory Stick PRO and SD. These high performance cards use SanDisk’s NAND flash technology and highlight the company’s ongoing commitment to continued improvements in speed, capacity, reliability and features for storage cards.

SanDisk, the world’s largest supplier of flash memory data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA. SanDisk’s web site/home page address:

* Results based on testing with Sony’s Compatibility and Performance Tester. Actual results in digital cameras will vary by model.

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