e-SIM, Emblaze Target Multimedia Mobile Handsets with Integrated MMI

2/12/2004 - e-SIM Ltd. (OTCBB: ESIM.OB), a leading provider of MMI (Man-Machine Interface) solutions for wireless devices, announced that it is integrating its MMI solution with Emblaze Semiconductor, an Emblaze Group company (LSE: BLZ) and a leading provider of mobile multimedia and application ICs, to bring rich multimedia-enabled mobile handsets to market quickly and at low cost.

This integration will enable mobile handset manufacturers using the Emblaze Semiconductor ER452x multimedia processors to quickly and cost-effectively develop the MMIs of their phones.

e-SIM offers Emblaze Semiconductor customers an end-to-end MMI solution that includes a complete MMI reference design, a comprehensive set of RapidPLUSTM development and customization tools, as well as a broad range of professional services to ensure the project’s success.

Emblaze Semiconductor’s cost-effective, low-power, silicon-based platforms with comprehensive embedded software provide optimized multimedia solutions for today’s wireless devices. The complete mobile multimedia solution gives manufacturers the ability to quickly develop and implement multimedia capabilities and infrastructure into handsets based on market readiness.

Reuven Kleinman, VP of Business Development and Marketing at e-SIM Ltd. said, “Our collaboration will enable manufacturers using our combined solutions to bring rich multimedia-enabled mobile handsets to market quickly and at low cost.”

Lior Fite, Vice President of Marketing of Emblaze Semiconductor Ltd. said, “We are excited to work with e-SIM for this integration of our company’s technologies. This will enable our customers to easily use e-SIM’s market-leading MMI solution and develop superior handsets based on our application processors.”

About e-SIM Ltd.
Founded in 1990, e-SIM Ltd. (http://www.e-sim.com/) is a major provider of MMI (Man-Machine Interface) solutions for wireless and electronic products. e-SIM’s MMI solutions are used by a wide range of wireless and electronic consumer goods manufacturers as well as by makers of aerospace and military equipment.

e-SIM’s RapidPLUSTM line of software products enables product designers and engineers to expedite new products’ concept-to-market chain by easily creating simulated computer prototypes that are fully functional, and generating code from them to be used in the actual product. e-SIM's proprietary technology enables the creation and distribution of electronic LiveManuals, which are "virtual products" that look and behave like real products, over the Internet.

About Emblaze Semiconductor
Emblaze Semiconductor is a fabless IC company, providing semiconductor-based solutions for high volume mobile multimedia appliances in the telecommunication, consumer and security markets. The company’s products have been implemented in a wide range of custom-designed industry leading handsets and wireless video cameras.

Emblaze Semiconductor empowers customers to turn multimedia capabilities into high volume mobile and wireless information devices such as cellular phones, personal digital assistants, digital cameras and toys. By combining many years of expertise in digital audio and video with an in-depth understanding of the requirements of mobile embedded systems, the company offers true solutions that bring real value to their customers.

For more information, please visit www.emblazesemiconductor.com.

About The Emblaze Group (Emblaze Ltd.)
Emblaze Ltd consists of four companies sharing a common vision to lead the market transformation to rich media personal communication. Emblaze Systems, a leading provider of media centric end-to-end solutions for wireless multimedia; AlphaCell a wireless rich media smart phone design house; Orca Interactive, a global market leader in the development of highly scalable solutions for commercial iTV services; and Emblaze Semiconductor, a fabless IC company specializing in highly integrated digital multimedia chips for telecommunication, consumer and security markets. Emblaze Ltd has offices in the USA, UK, China, Israel and Singapore. www.emblaze.com

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