Insight Memec Helps TransDimension Expand European Organisation

2/9/2004 - Insight Memec, announced it had has been engaged by TransDimension, a leading provider of USB connectivity solutions for embedded applications, to provide technical sales and distribution/logistical support in Europe. immediately. TransDimension, a leading provider of USB connectivity solutions for embedded applications, has expanded its European market presence in response to significant market acceptance of its USB connectivity semiconductor and software solutions.

"We are very excited to have Memec as our pan-European distributor" said Mike Holt, TransDimension vice president of marketing and business operations. "Insight Memec brings world class semiconductor demand creation, technical support, logistics, and customer relationships that allow us to better service our European customers’ growing need for embedded USB solutions.," said Mike Holt, TransDimension vice president of marketing and business operations. "We are excited to have Insight Memec as our pan-European distributor."

TransDimension’s product lines include ICs (semiconductors), IP cores, and software that provide direct connectivity for a wide range of PC peripheral, consumer and mobile devices. that until Until now, these applications have required an indirect means, such as a PC host, to exchange data. These embedded applications include cellular phones; set top boxes; printers; CD, DVD and MP3 players; PDAs; digital cameras; and portable storage products.

"TransDimension is at the forefront of USB/OTG connectivity, offering complete USB solutions to both hardware and software," commented Bill Walker, president, Insight Memec Europe. "Adding TransDimension to our portfolio strengthens our commitment to provide innovative solutions to the increasing requirements of both consumer and industrial markets in Europe. Insight Memec looks forward to distributing and providing technical sales support to TransDimension’s USB product line."

"We are happy that TransDimension has chosen us to help grow its USB product line. They are at the forefront of USB/OTG connectivity," commented Bill Walker – CEO, Insight Memec Europe. "We see this as an essential addition to our portfolio helping to meet the increasing requirements from both consumer and industrial markets in Europe. This is important to Memec since TransDimension offers a complete USB solution including both hardware and software."

About TransDimension
Headquartered in Irvine, California, TransDimension is a privately held company founded in 1997 to develop and market solutions targeting peripheral connectivity. TransDimension's product lines include the integrated circuits, IP cores and USB software stacks that enable direct connectivity and I/O for a wide range of applications and mobile devices. Until now, these products have required an indirect means, such as a PC host, for exchanging data. SoftConnex, an independent subsidiary of TransDimension, delivers a complete software solution for USB, including the broadest OS and CPU platform support and the largest library of peripheral class drivers available. More information about TransDimension and SoftConnex can be found at http://www.transdimension.com and http://www.softconnex.com

About Insight Memec
Insight Memec, a subsidiary of The Memec Group, is a leading global semiconductor distributor focused on creating demand for its suppliers' proprietary products at original equipment manufacturers (OEMs) through superior and extensive product knowledge. Insight Memec creates and fulfills demand for a finite number of mutually exclusive supplier partners and uses a specialized team of field application engineers to help design their suppliers' proprietary semiconductors into new OEM products.

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