Insignia Provides Over-The-Air Repair of Mobile Devices in China

2/5/2004 - Insignia Solutions® (Nasdaq: INSG), announced that it has entered the Chinese market and has signed its first customers in the region. Insignia is partnering with Accord Customer Care Solutions (Suzhou) Co., Ltd, a wholly owned subsidiary of Accord Customer Care Solutions Limited (ACCS), who will sell and host Insignia Secure System Provisioning (SSP) On Demand to mobile phone manufacturers across Asia. ACCS is a leading provider of after-market services for consumer mobile communication and digital electronic devices in Asia, operating in 14 countries and employing over 1,000 people.

SSP On Demand enables manufacturers to deploy new capabilities and carry out over-the-air repair of mobile devices, without the need for costly physical recalls. Leading Chinese mobile phone manufacturers SOUTEC and CECT (Huizhou Caliliee Tele Communications Co., Ltd) have signed agreements to use the SSP On Demand service hosted by ACCS.

"The importance of the Chinese mobile market cannot be understated," said John Jackson of the Yankee Group, "Insignia has secured an early presence in this market with an established partner and two OEMs. This partnership positions Insignia favorably as an early-mover in this high-potential market."

Insignia Secure System Provisioning is a powerful server software infrastructure product that provides an end-to-end firmware update system for mobile operators and phone manufacturers. SSP reduces bottom line software recall costs by enabling over-the-air repair and inventory management and increases top line revenues by providing Dynamic Capabilities to enable a wide range of new mobile services to existing devices. SSP On Demand is a hosted version of the technology that enables phone manufacturers to broadcast firmware updates across multiple operators using patent-pending technology.

The Chinese market for mobile phones is rapidly transitioning from foreign brands to domestic ones. Although the first Chinese domestic brand mobile phone appeared only two years ago, domestic brand market share has risen from 20% at the beginning of 2002 to 55% in 2003 according to 2003 statistics from the Chinese Ministry of Information Industry. There are far more mobile subscribers in China than in the United States, with 257 million phones as of October 2003.

"As mobile devices become more complex, being able to deploy updates over-the-air is key for manufacturers looking to cut recall costs and deploy differentiated services," said Mr Terence Tan, Director - Greater China of ACCS. "We chose to work with Insignia because they provide the most innovative and robust system for over-the-air firmware updating. Their long history of quality and understanding of the mobile market will enable us to provide vital over-the-air repair capabilities to millions of phones in Asia."

Guangzhou Southern High-Tech Co., Ltd. (SOUTEC) is a China-owned high-tech enterprise established in May 1999. SOUTEC specializes in the R&D, manufacturing and marketing of mobile phones and other portable telecommunication products and supplies phones to numerous operators including China Unicom. More information is available at

CEC Telecom Co., Ltd. (CECT) is a fast growing Sino-foreign joint venture company established in China engaged in the development, manufacture and distribution of stylish GSM and CDMA phones in China for numerous operators, including China Mobile. CECT is a subsidiary of Qiao Xing Universal Telephone (NASDAQ:XING). More information is available at

Insignia provides an essential ingredient to mobile operators and terminal manufacturers by enabling Over-The-Air Repair and Dynamic Capabilities to a growing complex and diverse community of mobile devices. Insignia's products and services radically reduce customer care and recall costs, maintain device integrity, and enable a wide range of new mobile services. Founded in 1986, Insignia has a long history of innovation, stewardship of major industry standards, and the trust of dozens of manufacturers around the world. Insignia Solutions is traded on NASDAQ under the symbol INSG. The company is headquartered in Fremont, California with R&D and European operations based in the United Kingdom. For additional information about Insignia or its products please visit

ACCS provides an integrated range of services in the management of after-sales customer care to 24 brands, namely Alcatel, Audiovox, Bird, CECT, Daxian, Haier, Hyundai, Ikomo, Kyocera, LG, Motorola, NEC, Nokia, O2, Panasonic, Philips, Psion, Sagem, Samsung, Sendo, Sharp, Siemens, Sony Ericsson and TCL. From its headquarters in Singapore, ACCS operates a regional network of service centres in the Asia Pacific comprising 220 service centres in 48 cities/towns across 14 countries/territories. The Group also manages a network of 168 repair management centres on behalf of its partners. For more information, visit us at

Insignia, Insignia Solutions, and the Insignia Solutions logo are registered trademarks and Secure System Provisioning, Dynamic Capabilities and Over-The-Air Repair are trademarks of Insignia Solutions, Inc.

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