12/29/2004 - Texas Instruments Incorporated (TI) [NYSE: TXN] is the top supplier of DSL (digital subscriber line) customer premises equipment (CPE) worldwide with 37 percent market share, according to iSuppli Corporation's "Survival of the Fastest: Broadband Ushers in a Brave New World for Telcos" report published in December 2004. TI rose two positions from its 2003 ranking.
Key to TI's success in the DSL CPE market has been its ability to deploy the AR7, the industry's first router-on-chip announced in April 2003. In addition, TI has introduced new residential gateway designs based on the AR7 family of products that combine key technologies from TI's broadband portfolio including Voice over Internet Protocol (VoIP) and wireless LAN (WLAN). Today TI engages with the top ten OEM and ODM suppliers worldwide.
"ADSL modem manufacturers need solutions that can scale from a simple bridge router to a full featured residential gateway," said Steve Rago, principal analyst with iSuppli. "Products that leverage TI's AR7 platform are targeted exactly at this need. TI has the expertise necessary to integrate broadband technologies like voice and Wi-Fi which eliminate issues manufacturers face when working with multiple vendors and help service providers reach the market faster with enhanced broadband services."
TI has leveraged its breadth of broadband expertise to develop four AR7-based platform extensions including the recently introduced AR7VWi, which adds voice and wireless home networking functionality to routers. TI expects future extensions to incorporate video, delivering on the promise of triple-play broadband service.
"TI's DSL business has worked closely with our customers to understand their needs, along with the features and services that will increase and expand broadband adoption by service providers and consumers," said Ben Wagner, director of worldwide marketing and business development for TI's DSL business unit. "This understanding is the driving force behind our delivery of best in class broadband technologies that have been rapidly adopted worldwide."
Texas Instruments Broadband Solutions
For OEMs developing broadband communications solutions, TI´s advanced signal processing-based silicon and software platforms deliver the optimal performance, lower power consumption, and system-level integration required to rapidly deploy differentiated next-generation products for cable modems, digital subscriber line (xDSL) modems, integrated access devices (IADs), VoIP gateways, carrier infrastructure, and home and office wireless networking. See www.ti.com/broadband.
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