Sharp Selects Ericsson Quad-Band G210 Mobile Platforms for GSM/GPRS

12/28/2004 - Sharp has selected Ericsson Mobile Platforms to supply GSM/GPRS mobile platforms, extending their successful corporation in 3G to GSM/GPRS.

Under the license agreement Ericsson will supply Sharp its quad-band G210 platform for GSM/GPRS. The G210 is a compact and powerful GSM/GPRS platform with less than 100 components, best in class power consumption and advanced integrated multimedia feature support.

"Sharp builds some of the most advanced phones in the world and we are very happy that our G210 platform meets their requirements," says Sandeep Chennakeshu, President of Ericsson Mobile Platforms. "Our GSM/GPRS platform is among the most stable and widely tested platforms in the world."

"The EMPG210 platform was a good fit for our advanced display, camera and multimedia feature needs," says Masafumi Matsumoto, Corporate Executive Director and Group General Manager, Sharp Corporation. "We chose the Ericsson Mobile Platforms G210 platform due to the ability to reuse our 3G application suite, the flexibility, which allows us to differentiate the product, its stability, low power consumption and small size."

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

About Ericsson Mobile Platforms
Ericsson Mobile Platforms offers a complete, end-to-end interoperability tested platform portfolio across 2,5 and 3G. A common software platform for GSM/GPRS, EDGE and WCDMA terminals enabling application portability, stability, security, state-of-the-art power consumption and size.

Ericsson Mobile Platforms offering include reference design, platform software, ASIC's and development boards, core applications and UI toolkit, development and test tools, industrialization solution, support, training and documentation.

Technology is based on our global standardization leadership and the world's strongest Intellectual Property Rights for 2.5 and 3G systems. Ericsson Mobile Platforms is wholly owned company within the Ericsson Group.

About Sharp Corporation
Sharp Corporation is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses.

Sharp Corporation employs about 55,000 people in the world (as of October 31, 2004) and recorded consolidated annual sales of over 2,257,273 million yen for the fiscal year ended March 31, 2004. For more information, please visit Sharp's Web site at

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