Lattice Semiconductor Expands in Austria and Iberia with WBC

12/10/2004 - Lattice Semiconductor Corporation and semiconductor distribution specialist WBC have announced an agreement to expand the distribution of Lattice's complete semiconductor product portfolio in Austria and Iberia. This expansion follows an agreement signed by the two companies five years ago to distribute Lattice's complete portfolio in Europe.

"WBC's ability to support demand creation for our leading edge technology products has been well proven and successful during our relationship," said Steve Donovan, corporate vice president of sales for Lattice. "WBC's focus on the semiconductor business and excellent technical support through field application engineers, combined with their strength in logistics and value-added services, are exactly what we look for in a distribution company. We welcome WBC as a strong partner in serving our customers in Austria, Spain and Portugal, and helping us increase our distribution market share," Donovan concluded.

Giuseppe Amato, WBC Technical Marketing Manager for Lattice, said: "Over the past six years, WBC has established a very close alliance with Lattice, and a comprehensive understanding of its programmable logic products. By extending our successful relationship to Austria and Iberia, we believe we can add considerable value to our customer base through our design support, application know-how and system solution concepts."

"We are very excited to be able to support our customers in Austria and Iberia with Lattice's complete portfolio," said both Michael Rosen, General Sales Manager of WBC in Austria, and German Cuello, General Sales Manager of WBC Iberia. "The state of the art Lattice products, especially in the area of programmable logic and analog, will further strengthen WBC's product offering.

About WBC GmbH
WBC - 'The Contributor®- an Avnet Company, was founded 1998 as part of the EBV Group. Its mission is to create additional penetration with a different portfolio of manufacturers and with an even more focused demand-creation strategy. The 'Contributor®' concept - CONsultant and disTRIBUTOR - is based upon the idea of supporting the customer not just in the sourcing phase but also right from initial design stages. The Munich-based Distributor is a separate specialist semiconductor distributor within Avnet Electronics Marketing EMEA and uses Avnet Logistics as its technical and logistical backbone. Additional information about WBC is available at

About Lattice Semiconductor
Lattice Semiconductor Corporation designs, develops and markets the broadest range of Field Programmable Gate Arrays (FPGA), Field Programmable System Chips (FPSC) and high-performance ISPTM Programmable Logic Devices (PLD), including Complex Programmable Logic Devices (CPLD), Programmable Analog Chips (PACTM), and Programmable Digital Interconnect (GDXTM). Lattice also offers industry leading SERDES products. Lattice is "Bringing the Best Together" with comprehensive solutions for today's system designs, delivering innovative programmable silicon products that embody leading-edge system expertise.

Lattice products are sold worldwide through an extensive network of independent sales representatives and distributors, primarily to OEM customers in the fields of communications, computing, computer peripherals, instrumentation, industrial controls and military systems. Company headquarters are located at 5555 NE Moore Court, Hillsboro, Oregon 97124-6421, USA; telephone 503-268-8000, fax 503-268-8037. For more information about Lattice Semiconductor Corporation, visit

Lattice Semiconductor Corporation, Lattice (& design), L (& design), GDX, ISP, PAC and specific product designations are either registered trademarks or trademarks of Lattice Semiconductor Corporation or its subsidiaries in the United States and/or other countries.

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