General Software's Firmware Powers AMD Personal Internet Communicator

12/2/2004 - General Software, Inc., the leading provider of embedded firmware solutions, announced it has been selected by AMD to provide the firmware solution for the Personal Internet Communicator (PIC) launched on October 28, 2004. The PIC is an affordable consumer device designed to provide managed Internet access for people in global, high-growth markets to enhance communications, education and entertainment opportunities. It was developed to be an integral solution in support of AMD’s global “50x15” initiative aimed at providing affordable Internet and computing capabilities to 50 percent of the world’s population by the year 2015. The primary goal of “50x15” is to leverage the benefits technology provides to enable economic-growth potential in high-growth regions of the world largely untouched by modern communication tools.

General Software’s Embedded BIOS® 2000 with Firmbase® Technology v1.3, has been customized to meet AMD’s unique requirements for the PIC platform. General Software’s proven track record, world class turnkey solution service, and technical support made Embedded BIOS® 2000 the preferred solution for the AMD PIC. In addition to the PIC platform, the Embedded BIOS® 2000 has comprehensive support for the AMD GeodeTM family of processors.

“General Software has been a great partner for providing the firmware layer of the PIC. The company’s excellent technology and solid support of the Geode family of processors makes them an ideal PIC development partner,” said Gino Giannotti, vice president and general manager Value Platforms at AMD. “The PIC and 50 by 15 are strategic initiatives for AMD, and General Software has played a key role in helping bring the PIC to the high-growth markets of the world.”

“We are pleased to have been AMD’s embedded firmware partner of choice,” said Matthew Schiltz, CEO of General Software. “Our unique turnkey solution for AMD’s Personal Internet Communicator enables a device we believe will revolutionize affordable global connectivity and basic computing.”

About Embedded BIOS® 2000
Embedded BIOS 2000 is the leading BIOS SDK for embedded x86 designs, with over 800 OEM-customizable configuration parameters, support for multiple embedded operating systems, and support for major OS and hardware initiatives.

Embedded BIOS 2000 addresses the entire lifecycle of embedded products, from board bring-up, configuration prototyping, testing with system diagnostics, and product manufacturing to in-field diagnostics and software reload. Features include an integrated debugger; console redirection; highly configurable POST; manufacturing mode; ROM, RAM, and Flash file systems; support for a host of industry initiatives; and much more. Embedded BIOS 2000 supports industry-standard operating systems that run on PC-compatible hardware, including the full spectrum of Windows, Linux, and real-time operating systems.

About Firmbase® Technology
Firmbase Technology is General Software's patented 32-bit firmware infrastructure that contributes the surety and trust expected from firmware applications. A non-stop SMM envelope is provided which keeps firmware applications running, even when the OS and user application have failed, or are missing. Firmbase Technology is ROM-resident and provides a chain of trust from power-on to OS boot. It supplies the user-level security for the BIOS and for firmware applications which do not run under OS control.

About General Software
General Software provides superior enabling firmware and world-class support for OEM manufacturers of telecommunications, data communications, consumer electronics, dedicated servers, and other specialized computing devices. General Software’s well-architected and reliable firmware products reduce risk, speed development, and address embedded OEM product lifecycle needs. For more information about General Software and its embedded firmware, visit, e-mail, or contact David Tobar at 800-850-5755 or 425-576-8300.

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