China's Leading Home Appliance and PC Manufacturer Selects Phoenix

12/1/2004 - Phoenix Technologies Ltd. (Nasdaq:PTEC) announced that Haier Group, China's leading home appliance and PC manufacturer, will include Phoenix's recovery and pre-OS applications with the thousands of notebook PCs Haier ships around the world each month. All future Haier notebook PCs will include the Phoenix Technologies cME(R) Console and Phoenix FirstWare Recover ProTM.

Haier Group is a globally recognized home appliance and device manufacturer that specializes in research and development, production, sales and marketing of major appliances and computing systems, including desktop and notebook PCs.

Phoenix FirstWare Recover Pro is an innovative software application that gives mobile workers and small and medium businesses built-in capabilities to recover and protect critical PC data and applications. Phoenix cME Console secures and manages a PC's pre-boot software, tools, utilities, and other services, benefiting both business and consumer users.

According to Haier Group, Haier notebooks with built-in Phoenix cME Console platform and Phoenix FirstWare Recover Pro applications are ideal to help Haier and Phoenix generate a 'win-win' solution in the marketplace. The company will be able to provide better support and features for its notebook customers, while achieving greater cost-effectiveness.

"Phoenix is an ideal partner for us since we are looking to deliver innovative protection and recovery software applications to mobile workers and the industries that employ them. By working with Phoenix, Haier is in a position to deliver a better and more secure notebook product to our customers around the world," said Mr. Guo-Chun Hou, Haier Notebook Division General Manager. "The Phoenix Recover Pro and cME Console will allow us to provide additional value to our customer base though full software restoration, including operating system, applications, user settings and all data files.

"The combination of the innovative technology of Haier's notebooks and the leading security and recovery technologies of Phoenix will bring a new experience to customers who rely on Haier's expertise to meet their needs. We will continue to work with Phoenix to bring next-generation technologies to our PC users."

"Haier Group has a keen focus on ensuring its customers are getting value for their investments, and that its offerings are clearly differentiated in the marketplace," said Michael D. Goldgof, Senior Vice President and General Manager, Corporate Marketing and Products Division, Phoenix Technologies. "Phoenix creates partnerships with industry leaders such as Haier to deliver secure software applications that improve the user experience, increase productivity and reduce return and support costs. We are pleased to help Haier Group establish a stronger market position with our innovative FirstWare applications, which provide secure from the start, always-available backup and recovery capabilities."

About Phoenix FirstWare Recover Pro
Today, people spend an increasing amount of time away from the desk and office. Work days continue to lengthen, business travel constantly increases, and the daily commute becomes more important work time. As a result, efficiency and productivity enhancements are essential for enterprise success.

Many mobile users and small and medium businesses typically don't have access to a dedicated IT staff, and are most susceptible to security breaches and infection.

Phoenix FirstWare Recover Pro gives mobile workers and small and medium businesses built-in capabilities to recover and protect critical data and applications housed in PCs. FirstWare Recover Pro stores the backup of the PC system image on an area of the hard drive that is safe from the threat of viruses, worms and other forms of contamination. It allows the recovered system image to be isolated and protected from all threats, including from the operating system, where vulnerabilities are common.

In the event users contract a virus, with Recover Pro, they will be able to restore their systems to a point prior to infection, and their recovered data would be free from infection or contamination and they could safely return to work. Additionally, it offers the flexibility for users to choose how they would like to set up the incremental and automatic backups. Restore points can be set monthly, weekly, daily or hourly.

Because the backup and restore functions are built in to the PC's hard drive as a pre-O/S application, additional CDs, DVDs or a separate USB device aren't necessary to get back to business. After an attack, users will be guided by an easy graphical user interface that requires just a few keystrokes to restore the PC to its pre-attack condition.

The FirstWare Recover Pro application is a vital addition to any company's IT security protection regimen, complementing network protection and virus scanning with the industry's most convenient and powerful PC backup, recovery and protection software.

About Phoenix cME Console
Phoenix FirstWare Recover Pro is built on top of the Phoenix cME Console platform, a software application foundation that secures and manages a PC's pre-OS software, tools, utilities, and other services benefiting both business and consumer users. The Phoenix cME Console provides device OEMs and system builders with a tamper resistant, authenticated implementation of a 'protected hidden partition' and easy-to-customize user interface that cannot be over-written by virus or malware attacks, or even by the operating system itself.

Phoenix cME Console includes innovative pre-configured functions designed to help system builders and PC OEMs differentiate their product offerings and generate new revenue streams through the support of pre-boot applications -- the new "must-have" capability in an age of continuous virus and malware attacks.

About Haier Group
Incorporated in 1984, Haier Group is an internationally recognized company that manufacturers a wide range of household electrical appliances and computing systems. Its roster of products includes wine cellars, refrigerators, freezers, air conditioners, dishwashers, laundry products, small appliances, electronics, and televisions including flat screen models. Haier products are known around the world for quality and innovation. It offers 15,000 varieties of items across 96 product lines, which it exports to more than 160 countries. Haier Group was named one of the World's 100 Most Recognizable Brands in 2004 in a name brand list edited by the World Brand Laboratory, and was the only Chinese company to make the list. For more information, visit

About Phoenix Technologies
Phoenix Technologies develops a complete product suite of Core System Software, tools and applications to deliver trusted, seamless computing to digital devices for an Internet-connected world. Phoenix Technologies helped launch the PC industry nearly 25 years ago. Today the company is extending its leadership and knowledge at the core of machines, beyond the PC to a wide range of platforms and devices.

Phoenix Core System Software has set the standard for the world's leading branded PC OEMs and their global network of supply chain and software partners. Today, Phoenix solutions enable, secure, connect, and recover the world's best-known systems. These solutions are built into the device core, where they are protected from viruses, user errors, hackers, and corruption. Phoenix is headquartered in Milpitas, Calif. (Silicon Valley), with offices in global business and technology centers. For more information, visit

Phoenix, Phoenix Technologies and the Phoenix Technologies logo, Recover Pro, FirstWare, FirstWare Assistant, and cME are trademarks and/or registered trademarks of Phoenix Technologies Ltd.

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