M-Systems' Mobile DiskOnChip Powers Sendo X Multimedia Smartphone

11/12/2004 - M-Systems (Nasdaq: FLSH) and Sendo, the Birmingham, UK-based mobile phone manufacturer, announced that Sendo is using the Mobile DiskOnChip flash disk as the non-volatile memory solution within its award winning multimedia smartphone, the Sendo X.

The Symbian/Series-60-based Sendo X offers a number of innovations, specifically in the area of multimedia, connectivity and Internet functionality. Users can store some of their favorite photographs, videos, audio files, games and data within Mobile DiskOnChip.

"Within the Sendo X, M-Systems' Mobile DiskOnChip can provide enough internal memory to allow users to store video, games, a whole music album and up to 1000 pictures," said Oliver Boireau, Sendo's Head of Smartphone Development. "We really appreciate M-Systems' support and commitment. Additionally, compared to other flash products on the market, M-Systems' Mobile DiskOnChip delivers excellent cost per megabyte that allows us to include greater storage capacity for customer use. Combined with its extremely high performance, Mobile DiskOnChip is ideal for Sendo X."

According to testing conducted by M-Systems, Mobile DiskOnChip, based on the latest multi-level cell (MLC) NAND flash technology optimized for mobile multimedia applications, is up to 10 times faster writing to memory than conventional solutions. This enhanced performance translates to faster saving of multimedia files and other items within the smartphone, contributing to a positive experience for the user.

"The Sendo X really stands out as one of the best designs seen this year, raising the bar with advanced capabilities in the hot smartphone sector," said Francois Kaplan, general manager, M-Systems Europe. "The Sendo X represents a very important mobile design win for Mobile DiskOnChip that truly utilizes the advanced capabilities of our flash disk to deliver an impressive mobile communication and multimedia device to the market."

Currently, five out of six tier-one handset manufacturers chose to integrate high-capacity, high-density Mobile DiskOnChip within their products to support multimedia applications. Additionally, three out of four tier-one personal data assistants (PDAs) incorporate Mobile DiskOnChip to support the newest applications and word processing-like functionality such as a predictive dictionary that enables word completion, modern GUIs with drop-down menus and easy setup.

About Sendo
Sendo, headquartered in the United Kingdom, started shipping its first terminals to operator customers in Europe and Asia in June 2001. The company is now shipping products in over fifty territories in Europe, the Middle East, Asia, Africa and the Americas. Sendo offers award winning high-performance, competitively priced, reliable products and services to the cellular market. Sendo has been established with the needs of the wireless carriers and consumers in mind. The company offers a complete custom program, from exclusively branded phones, matched fulfillment programs and software with dedicated services. Details of the company are available at www.sendo.com.

About M-Systems
M-Systems designs, develops and markets innovative flash data storage solutions for digital consumer electronics markets. M-Systems primarily targets two fast-growing digital consumer electronics markets: the USB (universal serial bus) flash drive market with its DiskOnKey® product and the multimedia mobile handset market with its Mobile DiskOnChip products. For more information, please contact M-Systems at www.m-systems.com.

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