CEVA Focuses on CEVAnet DSP Community with New Partner Program

11/9/2004 - CEVA Inc., (NASDAQ: CEVA; LSE: CVA) the leading licensor of digital signal processing (DSP) cores and communications solutions to the semiconductor industry, announced the launch of its CEVAnet partner program, bringing together the best tools, software, and application technologies under one roof. The Program leverages industry-leading technology providers, including a number that have been actively partnering with CEVA for many years.

Targeting high-growth markets, CEVA brings together more than 35 application, software, and EDA tool vendors who provide solutions surrounding CEVA DSPs as well as enabling the widest possible choice of design flows around CEVA cores and platforms. A main market focus of CEVAnet partners is Mobile Communications and Audio Solutions including leading companies - SRS Labs, ESPICO, Acoustic Technologies, Q-Sound Labs and Comsys; DSP system design and debug companies - Mentor Graphics and Lauterbach among others.

CEVA is the number one licensed DSP in the industry. In 2004, licensees will ship well in excess of 100 million units of CEVA powered silicon. For these semiconductor and OEM licensees, CEVA's DSP portfolio combined with CEVAnet partner offerings, reduces development costs, eliminates design obstacles, and speeds up product time-to-market for a wide range of applications and generations of products.

Focusing on the fastest growing market areas, CEVAnet is concentrating on three principle technology segments:

"CEVAnet partners are a strategic and integral element of the CEVA product portfolio and strategy," says Moshe Sheier, Director of the CEVAnet partner program. "Our partners deliver essential IP and tools to complement our DSP portfolio and extend our offerings to include software, applications, and tools. Supported with CEVA training and development environments, our partners greatly ease and speed our licensees' product time to market."

SRS Labs, Inc.:
"The need for DSP-based audio solutions is rapidly growing as seen in the popularity of our branded audio and voice solutions," said Joanna Skrdlant, Director of Strategic IC Platform Development at SRS Labs. "CEVA licensees may now quickly and easily integrate SRS Labs' advanced audio features for product differentiation while leveraging the globally recognized SRS logo and high quality audio standard it represents. Thanks to efficient CEVA's development tools and the excellent CEVA DSP performance, WOW XT is already ported and ready for license from SRS Labs for the CEVA-Teak DSP core."

Cliff Parris, ESPICO CEO commented, "Leveraging this partnership has given my team added value. Our MP3, AAC, AC-3 and other audio codecs that are ported to CEVA's advanced architecture contribute to CEVA's full audio solution for mobile multimedia applications. Working closely with CEVA's team on CEVA's advanced architecture has enabled ESPICO to develop more robust and advanced solutions."

Acoustic Technologies, Inc.:
"Joining the Partner Program with our SoundClear® solution offering opens opportunities for customers who are demanding improved sound quality and full-duplex hands-free capability in their mobile handsets," said Sam Thomasson, Acoustic Technologies CEO. "There is tremendous demand for improvements in both performance and sound quality that CEVA DSP cores and SoundClear software can deliver. Acoustic is delighted to work with CEVA, the industry leader in DSP licensing."

Q-Sound Labs:
David Gallagher, president and CEO of QSound Labs stated, "The mobile users community is big on innovation and we are right there bringing them into the next generation with our microQTM MIDI engine and 3D audio technology. QSound Labs partnership with CEVA and its partners community represents an excellent opportunity to deliver these innovations to mobile customers around the world."

"The strength of CEVA's Xpert-TeakTM DSP platform enables us to create a powerful yet efficient software code for our GSM/GPRS/EDGE modem while keeping low power consumption and minimal memory usage," said Elkana Ben-Sinai, Comsys' CEO. "Working with the CEVA team is an advantage as our customers can leverage on CEVA's DSP technology, including road map support for the innovative CEVA-X architecture, and come out ahead of the market."

Mentor Graphics:
"As SoCs grow to incorporate more capabilities, they create a verification challenge that can strain our customers' computing resources. Supporting CEVAnet allows us to create a turnkey, high performance verification solution for CEVA IP that improves simulation throughput for our mutual customers," said Serge Leef, general manager, System-on-Chip Verification Division, Mentor Graphics Corporation. "Our Seamless hardware/software co-verification tools for the various CEVA cores help enable first-pass system design and implementation success, reducing the need for costly re-spins."

"The cooperation between Lauterbach and CEVA is enabling OEMs and ODMs to more efficiently develop complex multi-core SoCs by vastly improving debugging capabilities on CEVA DSP cores," commented Norbert Weiß, International Sales Manager of Lauterbach. "We already have mutual customers improving time-to-market using the multi-core debugging tools and benefiting from the new opportunities it delivers."

Moshe Sheier, Director of CEVA's Partner Program summarized, "A CEVA-led community of partners whose solutions support an open, licensable architecture represent a proven alternative to off-the-shelf programmable DSPs. By leveraging the advantages of an open standard licensable DSP architecture, the community will be a catalyst for the future of the DSP industry."

About CEVA, Inc.
For more information about CEVA, Inc, visit www.parthus.com

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