11/3/2004 - Broadcom Corporation (Nasdaq: BRCM), a leading provider of highly integrated semiconductor solutions enabling broadband communications, announced that the leading PC peripheral manufacturers in Taiwan have adopted Broadcom® technology for USB Bluetooth® dongles and other Bluetooth wireless peripheral devices. Broadcom's Bluetooth partner companies include Tecom, USI, Microlink/Foxlink, Billionton, WNC (Wistron NeWeb Corporation), CC&C, Air2U, and Formosa, among others, and nearly all are already shipping products based on Broadcom chips and software. This massive adoption of Broadcom Bluetooth technology clearly positions Broadcom as the driving force in the Bluetooth PC peripheral market.
Broadcom's Blutonium® line of Bluetooth products features the most complete silicon and software combination available in the industry. The BCM2035 single-chip silicon solution -combined with Broadcom's WIDCOMM® BTW software, the most widely deployed Bluetooth software in the industry -- provides unique advantages to OEM customers developing next generation wireless peripherals. Tight integration between Broadcom's silicon and software results in an offering that includes the latest enhancements for security, speed, advanced features, and multimedia performance, and simplifies the development of new Bluetooth products that fully realize the vision of a Wireless Personal Area Network.
"Broadcom has assembled a world-class Bluetooth product line that leading OEMs consider the best platform upon which to base their products," said Scott Bibaud, Director of Marketing for Bluetooth products at Broadcom. "With so many leading Bluetooth vendors rapidly standardizing upon Broadcom solutions, the industry is already seeing new products hit the market featuring the highest level of interoperability, affordability and ease-of-use, thereby expanding the presence and usefulness of Bluetooth."
Bluetooth Emerging as Technology of Choice for Wireless Peripherals
According to Taiwan's Industrial Technology Intelligence Service (ITIS), USB dongles are a primary driver of Bluetooth shipments coming from Taiwan, helping elevate the technology to the top-ten of telecom products manufactured in Taiwan for the first time this year. Broadcom has helped drive this momentum with a Bluetooth offering that lets manufacturers quickly bring to market the most advanced features while minimizing development complexity and assuring the broadest range of device compatibility.
"The industry is seeing continued diversification for products that add Bluetooth beyond cell phones and notebooks, where Bluetooth-enabled peripherals and other devices add to the value of Bluetooth 'circles of connectivity' with each device market serving to fuel demand for the others," said Joyce Putscher, Director at In-Stat/MDR. "Broadcom's combination of silicon and software is well suited to address these segments. Bluetooth dongles alone will grow by a compound annual growth rate of 135% from 2003 through 2005."
The world's leading PC accessory manufacturers have adopted Broadcom's Bluetooth technology, with many already shipping products today based on both silicon and software from Broadcom. Bluetooth functionality is enabled in these products through the use of Broadcom's BCM2035 chip with the WIDCOMM BTW software, providing the highest level of assured interoperability in the industry. Broadcom was selected for its stable hardware platform, leading PC software, integration support, fast time to market, local application engineering support and competitive pricing.
Recognizing the importance of minimizing time-to-market and providing real-time support to OEM customers in Taiwan, Broadcom has assembled a highly-trained team of experts based in that country to ensure that customers are able to develop and bring to market their Bluetooth products in timeframes that set the standard for the industry. In addition, Broadcom's Software Quality Assurance lab in Irvine, California provides customers with the confidence that their Bluetooth software -- often customized for the particular product or application -- will maintain a consistent level of quality, reliability and compatibility for an optimal end-user experience.
Broadcom's WIDCOMM BTW software and BCM2035 single-chip Bluetooth solution are currently available and shipping in production quantities. The combination of BCM2035 and WIDCOMM BTW software is priced at under $5 per unit to high volume strategic partners.
Broadcom Corporation is a leading provider of highly integrated semiconductor solutions that enable broadband communications and networking of voice, video and data services. We design, develop and supply complete system-on-a-chip (SoC) solutions incorporating digital, analog, radio frequency (RF), microprocessor and digital signal processing (DSP) technologies, as well as related hardware and software system-level applications. Our diverse product portfolio addresses every major broadband communications market and includes solutions for digital cable and satellite set-top boxes; high definition television (HDTV); cable and digital subscriber line (DSL) modems and residential gateways; high-speed transmission and switching for local, metropolitan, wide area and storage networking; home and wireless networking; cellular and terrestrial wireless communications; Voice over Internet Protocol (VoIP) gateway and telephony systems; broadband network and security processors; and SystemI/OTM server solutions. These technologies and products support our core mission: Connecting everything®.
Broadcom is headquartered in Irvine, Calif., and may be contacted at 1-949-450-8700 or at www.broadcom.com.
Broadcom®, the pulse logo, Connecting everything®, the Connecting everything logo, Blutonium®, WIDCOMM® and SystemI/OTM are trademarks of Broadcom Corporation and/or its affiliates in the United States and certain other countries. Bluetooth® is a trademark of the Bluetooth SIG.
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