Innovi Selects CSR BlueCore for BLUETREK-S2 Headset

11/2/2004 - CSR PLC (LSE: CSR.L), the leading provider of Bluetooth wireless technology, has been chosen by Innovi Technologies Ltd to Bluetooth-enable its third generation headset, the BLUETREK®-S2. Utilising the lower power features of CSR’s BlueCore technology, Innovi claims to have increased talk time to 10 hours and a standby time of up to 500 hours. The BLUETREK-S2 is available now across 40 countries worldwide.

CSR’s single-chip Bluetooth design means minimum external components and makes minimal contribution to the BLUETREK-S2’s 14-gram weight. Boasting a lightweight, compact and elegant design, the BLUETREK-S2 builds upon the features of the BLUETREK-G2, an established leader in the Bluetooth headset market.

CSR’s BlueCore Bluetooth technology incorporates a range of power saving modes; to make it possible for Innovi to meet its ambitious battery conservation targets. In addition to standard Bluetooth power-down modes such as ‘sniff’ and ‘park’, CSR’s BlueCore supports a deep-sleep mode allowing the radio to effectively shut down certain Bluetooth functions when not in use. More efficient power management in BlueCore also means shorter wake up times. This means that the user experiences no drop in performance despite the additional power saving measures. The BlueCore architecture also offers a much tighter integration of the chip’s radio and baseband elements than competing solutions, therefore requiring lower levels of power to function.

“Our two primary aims were to ensure BLUETREK-S2’s compatibility with a maximum number of handsets and to drive up the talk time and standby times of the headset,” commented Phoebe Yi, sales and marketing director, Innovi. “With it’s power savings and its robust Bluetooth architecture, CSR’s BlueCore solution allows the BLUETREK-S2 to be used with any Bluetooth-enabled mobile phone but also enables us to meet our power targets.”

Matthew Phillips, Vice President for Sales in Asia at CSR, commented, “The BLUETREK-S2 represents the next evolutionary step for Bluetooth headsets. Innovi has combined a stylish design and high performance with incredible power savings.” Phillips continued, “BlueCore has helped Innovi develop a product which sets a new standard for the industry.”

About CSR
CSR PLC (LSE: CSR.L) is a leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all Bluetooth qualified end products and modules with international names such as Nokia, Dell, Panasonic, Audi, NEC, Toshiba and Sony already using BlueCore in their range of Bluetooth products.

In June 2003, CSR launched the third generation BlueCore devices with full support for v1.2 of the Bluetooth specification. In February 2004, CSR floated on the London Stock Exchange in the largest UK technology floatation in three years. CSR was the first company to launch Bluetooth enhanced data rate silicon when, in June 2004, CSR launched BlueCore4.

CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas, USA; Tokyo, Japan; Seoul, Korea; Taipei, Taiwan and Aalborg, Denmark.

More information can be found at and the partner web site
More information about Bluetooth can be found on the SIG web site at

About Innovi Technologies
Founded in 1988 in Hong Kong, Innovi Technologies Ltd is dedicated to developing innovative mobile products and solutions. The company's Paris-based design and R&D team is backed by China manufacturing facilities and a network of long-term customers and partners. Customers include mobile operators such as O2, Vodafone, T-Mobile, Dixons, Fry’s, E-plus, and local distributors, and top mobile phone makers on an OEM basis.

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