10/22/2004 - CSR (LSE: CSR.L) announced that BlueCore has been selected by Agere Systems for its latest EDGE/GPRS reference platform for feature rich multimedia mobile phones. CSR's BlueCore will provide the Bluetooth wireless connectivity to the Agere handset design, which offers time-to-market savings of up to 3 months. Agere is demonstrating the new platform at PT Expo Comm China in Beijing (October 26-30th).
Agere's EDGE reference platform is based on the company's SceptreTM HPE chip set, which is the industry’s fastest and smallest Class 12 capable EDGE chip set. At 164mm˛, the overall footprint (including power management) is 20 percent smaller than competing solutions. Agere was keen to ensure the Bluetooth solution selected for the platform met the requirements of offering handset makers a fast time-to-market and suited the solution’s small footprint. CSR's market leading BlueCore devices are in use in over 60 percent of Bluetooth designs on the market today – mobile handset makers including Nokia select BlueCore because of its market leading specification and performance.
Agere is providing a broad range of pre-integrated and tested third-party applications so that handset makers can easily deliver a host of advanced features that consumers expect including Bluetooth wireless connectivity, JavaTM, multimedia messaging service (MMS), polyphonic sound, and push-to-talk.
In addition to Bluetooth, the Agere platform offers advanced features and connectivity options for new mobile phones including 40-note polyphonic sound in software, MP3® music capabilities, up to 20 frames-per-second video playback, on-chip USB, infrared (IrDA) capability, removable secure digital (SD) and multimedia memory cards (MMC).
John Halksworth, product marketing manager at CSR commented, "BlueCore offers the fastest time-to-market of any Bluetooth solution on the market. Combining this with the industry leading Agere EDGE reference platform and Sceptre HPE chipset, handset manufacturers now have a fast and easy route to manufacturing highly featured multimedia phones with Bluetooth wireless connectivity."
CSR PLC (LSE: CSR.L) is a leading provider of single-chip radio devices for Bluetooth wireless communication. CSR offers developed hardware/software packages based around BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. BlueCore features in 60 percent of all Bluetooth qualified end products and modules with international names such as Microsoft Corp, Nokia, Dell, Panasonic, Audi, NEC, Toshiba, Samsung and Sony already using BlueCore in their range of Bluetooth products.
In June 2003, CSR launched the third generation BlueCore devices with full support for v1.2 of the Bluetooth specification. In February 2004, CSR floated on the London Stock Exchange in the largest UK technology floatation in three years.
CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas, USA; Tokyo, Japan; Seoul, Korea; Taipei, Taiwan and Aalborg, Denmark.
More information can be found at www.csr.com and the partner web site www.btdesigner.com
More information about Bluetooth can be found on the SIG web site at www.bluetooth.com
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