Advantech Ranks Among 2004 Taiwan Top 10 Global Brands

10/5/2004 - Advantech, the global ePlatform Service Provider, ranks among "2004 Taiwan Top 10 Global Brands." This ranking has special meaning for Advantech as it is one of the few companies that don’t focus on consumer markets, but on specific industries. The survey aims to encourage Taiwan-based companies to develop global brands and transform “Made in Taiwan” to “Branding in Taiwan” while competing in a fiercely competitive global market.

“This is a milestone for Advantech because it recognized Advantech’s commitment toward building a global trusted brand, and I sincerely appreciate the efforts our employees has made,” said K.C. Liu, CEO of Advantech, “Advantech has aimed at building a trusted brand ever since its establishment in 1983. We have clear business focuses on industrial computing, embedded computing, and industrial automation industries to provide cutting-edge technologies and products.”

The “2004 Taiwan Top 10 Global Brands” survey was conducted by The China External Trade Development Council and Interbrand. Companies were evaluated in terms of leadership, geographic spread, stability, market appeal, trends (how well a brand stands up to competition and responds to trends), support (how well the brand is supported in its brand communication such as advertising) and protection (how well the brand is protected against trademark infringements).

Advantech is firmly committed to building a global trusted brand and invests many resources towards this. “Global branding but local operation” is Advantech’s principle to serve customers. With branch offices in seven regions – America, Europe, China, Japan, Taiwan, South Asia Pacific, emerging markets, and four logistic centers, Advantech is close to the markets and ready to provide instant support. Advantech’s effort is emphasized by leading companies such as Intel and Microsoft, which are global alliance partners.

“Advantech really appreciates this award. However we also know that the brand value today needs to constantly evolve to support Advantech’s future vision. Therefore, we will implement a unified marketing strategy (catalogues, solution days, exhibitions etc), to improve quality. We will recruit the best employees available to increase Advantech’s brand value and expand our ePlatform Service brand image towards building a Connected eWorld.”

Advantech in Brief
Advantech Co., Ltd. (Taidex: 2395) is the global leading ePlatform service provider integrating web-based technology, computing platforms and customization services that empower the connected eWorld. Advantech cooperates closely with system integrators to help them add value to their solutions to meet demanding requirements in a wide array of industries. Advantech delivers more than a thousand products and solutions under 3 main categories: Embedded & Applied Computing, Network Appliance, and eAutomation. With the combined talent of more than 2,000 people, Advantech operates an extensive support, sales, and marketing network in 16 countries and 28 major cities to deliver fast time-to-market services to our worldwide customers.

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