10/1/2004 - Compuware Corporation (NASDAQ: CPWR) hosted a major learning festival for its OptimalJ product suite. More than 1,000 attended OJX, a one-day technology and educational event that featured Compuware development experts, luminaries from the global software development scene and a strong entertainment component with local and national acts.
“As a new OptimalJ customer, attending OJX was critically important to our business,” said Ken Burbary, Vice President, Director of Engineering, Campbell-Ewald. “The educational sessions and peer networking helped us capture best practices and the industry ideas enabled us to be more effective with all of our Java development initiatives.”
Hosted at Compuware’s headquarters in Downtown Detroit, OJX, which stands for the “OptimalJ Experience,” enabled enterprise Java development professionals to experience the power of advanced software development techniques and learn valuable strategies to improve their effectiveness and productivity.
Rod Smith, Chief Technology Officer of Enlighten, noted that OJX was not only good for the Detroit technology and business communities, but also benefited the entire Midwest Java community. “OJX is really amazing for anyone engaged in Java development,” he said. “It was great to talk with others involved in Java development right here in the Midwest and to share experiences regarding leading technologies like Compuware OptimalJ.”
OJX featured a special management-level track led by Gartner Vice President Mike Blechar and an expert panel discussion with senior executives from Compuware, Sun Microsystems, The Middleware Company, BEA Systems and The Object Management Group (OMG). Sun Microsystems’ CTO Hal Stern discussed Java’s current state, its evolution and strategies to optimize Java as a platform. The keynote presentation, The Power of Patterns--co-delivered by Compuware’s Edwin Schumacher and Wim Bast--likened the business benefits of model-driven development to that of the automotive industry when assembly lines were introduced, exponentially increasing both productivity and consistent quality. Additionally, OJX featured multiple conference tracks where software developers, IT managers and CIOs learned trends and techniques from some of the brightest and most accomplished Java visionaries at Compuware, Sun Microsystems, BEA Systems and others.
“OJX was a multi-faceted event and that was important for several reasons,” said Larry Angeli, Vice President of Marketing for Compuware. “First, it allowed software developers and managers to be fully engaged in a valuable educational experience involving the absolute latest in advanced development technologies. Second, it called attention to the Midwest’s great technological achievements, IT energy and economic might. And finally, OJX demonstrated Compuware’s commitment to more aggressive marketing initiatives to help us communicate our value more effectively to the marketplace.”
OJX After Hours
Beyond OJX’s educational opportunities, Compuware offered attendees a wide variety of food and entertainment, including comedian and Michigan native John Heffron, winner of NBC’s “Last Comic Standing.” Local music groups The Sirens, The Detroit Cobras, Deadstring Brothers, and Nathaniel Mayer and the Shanks brought their shows to OJX and the Hard Rock Cafe. Additionally, String Theory Productions--blending its unique brand of design and sound into an unforgettable performance--essentially turned the entire Compuware atrium into a single musical instrument.
For more information on OJX, please visit http://www.compuwareojx.com/.
Compuware Corporation (NASDAQ: CPWR) maximizes the value IT brings to the business by helping CIOs more effectively manage the business of IT. Compuware solutions accelerate the development, improve the quality and enhance the performance of critical business systems while enabling CIOs to align and govern the entire IT portfolio, increasing efficiency, cost control and employee productivity throughout the IT organization. Founded in 1973, Compuware serves the world's leading IT organizations, including more than 90 percent of the Fortune 100 companies. Learn more about Compuware at http://www.compuware.com.
Compuware is a registered trademark of Compuware Corporation.
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