1/23/2004 - Just in time for the winter season, the new AvantGo® Pocket Adventure Guide channel provides adventure seekers with detailed information about ski/snowboard resorts and mountain bike trails throughout the United States. Combining up-to-the-minute snow reports from Snocountry.org and biking updates from Gorp.com, the channel, sponsored by the Honda CR-V, delivers articles, helpful tips, current conditions and top picks for outdoor sports destinations right to enthusiasts' PDAs (personal digital assistants) or smartphones.
"More than two-thirds of Americans participate in outdoor activities on a monthly basis, and our new Pocket Adventure Guide delivers key information no matter where they are - even in the middle of nowhere," said James Ryan, editorial director at AvantGo, a service of iAnywhere. "For our sponsor Honda, the channel provides an opportunity to interact with a registered user base of more than 10 million active, tech-savvy professionals and an ideal venue for promoting their popular CR-V."
Added Ann Palmer, who is responsible for online advertising and new media at American Honda, "The AvantGo Pocket Adventure Channel enables us to reach prospective buyers when they are out having fun and open to learning more about the CR-V, something that can't easily be accomplished with traditional online advertising. We have been impressed with the results of past campaigns and find that AvantGo appeals to the same mobile, adventurous audience we are targeting."
In addition to delivering snowboarding, skiing and lift conditions at hundreds of ski resorts across the U.S., the Pocket Adventure Guide features information on thousands of mountain biking trails across the country including trail length, state park information and driving directions.
AvantGo Mobile Internet Service
AvantGo is a free service that delivers rich, personalized mobile websites to PDAs and smartphones. Today, more than 2,500 major brands, including American Airlines, CNET, GM, Rolling Stone and The New York Times, leverage AvantGo to target a highly desirable demographic of more than ten million registered users. AvantGo offers the convenience of anywhere, anytime access, seamlessly supporting both wireless and "sync and go" connectivity. To learn more about AvantGo visit www.avantgo.com.
iAnywhere is the worldwide market leader in mobile databases and mobile middleware. More than 12,000 customers and 1,000 embedded database partners rely on its SQL Anywhere® technology and mobile enterprise solutions. In addition, the company's AvantGo® mobile Internet service is one of the most popular mobile applications. iAnywhere is a subsidiary of Sybase, Inc. (NYSE: SY), and its mobile technology plays an important role in the Sybase® Unwired Enterprise initiative to unlock and deliver enterprise information anytime, anywhere. Visit www.ianywhere.com for more information.
AvantGo, iAnywhere Solutions, iAnywhere and Sybase are registered trademarks or trademarks of Sybase, Inc. or its subsidiaries.
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