Cypress's Best Practices Lead to Satmetrix Gold Elite Status

1/20/2004 - Satmetrix Systems and Cypress Semiconductor Corp. (NYSE: CY) announced that Cypress was welcomed into the Satmetrix Gold Elite program—a program recognizing the company’s commitment to incorporating business loyalty into their overall corporate vision and business processes. Satmetrix is the leading provider of enterprise solutions for improving business loyalty and profitability.

“The Satmetrix Gold Elite program includes a number of best practice criteria for Gold membership,” said Laura Brooks, Ph.D., Vice President and Chief Methodology Officer of Satmetrix Systems. “Cypress uses their customer feedback to implement processes that will move them to a higher level of loyalty, growth and profitability. We are proud to recognize Cypress’s achievement of Gold Elite status.”

“Cypress is pleased to be recognized as a company that sets a benchmark with its best-in-class Customer Satisfaction Program,” said Ralph Schmitt, executive vice president of sales and marketing. “Customer loyalty is taken seriously at Cypress, and Satmetrix business loyalty solutions—that include the online customer survey—have helped us to improve our customer interface processes. Drawing back on feedback from customer survey results, Cypress implemented both web-based and live real-time technical support through the Cypress ConnectionCenterTM. We have also improved processes and systems that address failure analysis and quote/expedite cycle times.”

About the Satmetrix Gold Elite Program
Qualification criteria for Gold membership include:

About Satmetrix Systems
Satmetrix Systems is the global leader of business loyalty solutions. Satmetrix provides the only solution that integrates cutting-edge research methodology, scalable web technology, and the ability to link real-time loyalty data to financial metrics, enabling companies to take the right actions to get the desired results. BearingPoint, FileNet, Hewlett-Packard, Lucent Technologies, Nokia, PeopleSoft, PTC and Siebel Systems are among the industry leaders that rely on Satmetrix Systems. Headquartered in Mountain View, Calif., Satmetrix Systems has sales and service offices in New York and London. For news, product demos, and other company information, visit

About Cypress
Cypress Semiconductor Corp. (NYSE: CY) is Connecting From Last Mile to First MileTM with high-performance solutions for personal, network access, enterprise, metro switch and core communications-system applications. Cypress ConnectsTM using wireless, wireline, digital and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet and DWDM. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions and reconfigurable mixed-signal arrays. More information about Cypress is accessible online at

Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. “Connecting From Last Mile to First Mile,” Cypress ConnectionCenter and “Cypress Connects” are trademarks of Cypress.

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