Adtron Expands in Europe with Spectrum Nordic as Sales Representative

1/15/2004 - Adtron Corporation expands its European sales program with the appointment of Spectrum Nordic as its representative in Norway, Denmark, Finland, Sweden, and in key Baltic countries.

Adtron is an acknowledged leader in high performance and high capacity solid-state flash disks and high availability board-level RAID disk systems for industrial, defence and telecommunications applications. Spectrum Nordic will work with Adtron’s direct sales team and its regional distributors to service key OEM accounts and increase market penetration for Adtron’s data storage solutions in the rapidly developing Scandinavian market.

The agreement with Spectrum Nordic expands on the successful relationship that Adtron already enjoys with the Spectrum Group of independent sales, marketing & operations (I.S.M.O.) organisations in the UK and Ireland which, according to Adtron CEO Bob Benkendorf, has proven to be an excellent complement to Adtron’s global sales effort. “Our agreement with Spectrum Nordic again demonstrates Adtron’s commitment to providing the highest level of sales and services to Northern European customers who put their confidence in Adtron and its products," stated Benkendorf.

“Adtron’s product quality and business culture makes it an ideal synergistic fit with the other manufacturer’s currently represented by Spectrum Nordic,” stated Norrie Christie, Spectrum Nordic Managing Director. ”Adtron’s family of application specific storage solutions resolve existing application issues and open new possibilities within our customer base. I’m confident that our customers will enjoy working with Adtron.”

About Adtron
Adtron designs and manufactures electronic data storage solutions for demanding applications. Adtron tailors its systems to OEM requirements for optimum reliability, durability and availability. Design flexibility solves problems associated with integrating traditional disk and tape drives into commercial, industrial and military computer systems. Adtron's flash disk products are a drop-in replacement for hard disk and tape drives, providing extreme durability and reliability in harsh environments. Adtron's hard disk products leverage RAID technologies to provide non-stop operations. Our commitment to extended device and interface support mitigates life cycle management issues and cost by reducing or, in some cases, eliminating requalification, last time buys and inventory management costs. Adtron's Quality System is certified to conform to ISO 9001 Quality Standards. You can find more information about Adtron at

About Spectrum Nordic
Spectrum Nordic is one of the thirteen companies in the Spectrum Group of European independent sales, marketing and operations (I.S.M.O.) organisations. The Spectrum Nordic represents select technology manufacturers such as Sandisk Corporation (NASDAQ:SNDK), Intersil Corporation (NASDAQ:ISIL) and Silicon Storage Technology (NASDAQ:SSTI), identifying and servicing key OEM accounts. Other aspects of the I.S.M.O. package provided by Spectrum Nordic include demand creation marketing, application engineering services, and a comprehensive support package for distribution partners. For more information on Spectrum Nordic please visit

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