Sun Makes Presence Known at National Retail Federation Conference

1/13/2004 - Sun Microsystems, Inc, (NASDAQ: SUNW) is kicking off the new year and riding the wave of recent retail successes. Sun has a strong presence at the National Retail Federation (NRF), delivering retail industry news that has Sun poised for a bright year.

"2003 has been a strong year for Sun in delivering the right infrastructure at the right time for retailers. With our continued focus on low-cost, secure and reliable solutions and our technology and partner momentum around RFID, Sun is well poised in 2004 to continue to meet the high demand for real-time technology," said Bob DeLaney, Director of Worldwide Industry Solutions at Sun Microsystems.

Sun's Announcements are:

Recently, high-profile retailers like Florida-based Office Depot and Italy-based Benetton have chosen Sun solutions to help their businesses. Last week, RIS News awarded recent Sun customer Sportsman's Warehouse 'Retailer of the Year' in the 'Quick Growth' category due to its 50% growth rate helped by its full implementation of Sun's technology in stores (source: RIS, December issue).

About Sun Microsystems' Work With RFID
Sun Microsystems' industry-leading, standards-based, RFID solution is a comprehensive end-to-end offering that includes hardware, software, services and best-in-class partnerships. For over three years Sun has been working to make RFID technology an extension of web services and a seamless part of software infrastructure such as the Sun Java Enterprise System. Sun has been a leading member of and advisor to the MIT Auto-ID Center - the driving force for Auto-ID standards, and has participated in numerous successful pilots and deployments. Sun is opening RFID Test Centers around the world to help companies test their RFID implementations before they invest - from tagging products, integrating data into back-end systems and sharing this data with supply chain partners. For more information on Sun's leading role with RFID visit To start testing in a Sun RFID Test Center and learn how to get the competitive advantage necessary, email today.

Sun in Retail
Over the past several years, Sun has been growing steadily in the retail sector, and has become world renowned for its vision and success in this competitive industry. Today, Sun's global reach includes specialty hard and soft goods, discount and mass merchandisers, department stores, food service, supermarkets, convenience stores, chain drug stores, electronic retailing merchants, catalog and home shopping. Fast growing retailers are building their technology foundations leveraging Java System software on Sun Fire servers, and Sun StorEdge arrays. Because of Sun's binary compatibility, Sun's scalabilityfrom the smallest to largest servers gives a significant advantage for retailers looking for greater business agility.

About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at

Sun, Sun Microsystems, the Sun logo, Java, Solaris, and "The Network Is The Computer" are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. in the US and other countries. Products bearing SPARC trademarks are based upon an architecture developed by Sun Microsystems, Inc.

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