1/12/2004 - Gibson Guitar and Xilinx, Inc. (NASDAQ: XLNX), announced that Xilinx has been chosen as the FPGA supplier of choice for production of its 2003 award winning MaGIC true-digital guitar. Gibson credits Xilinx reprogrammable Spartan-3 FPGAs as an enabling critical component in its groundbreaking digital guitar and internally derived MaGIC protocol. The MaGIC Digital Guitar, winner of the 2003 prestigious Best of Show award is on display in Gibson booth #SFE1 at the CES show January 8-11, at the Las Vegas Convention Center.
"We selected Xilinx's low cost programmable chips to debut our digital guitar at last year's CES and will continue to use Xilinx chips throughout production," said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. "The programmable nature of Xilinx FPGAs not only provided a flexible high-performance design platform for Gibson's digital products, it also provided the low cost silicon solution we needed to make it happen."
"Our partnership with Gibson is a prime example of our vision to bring the digital age to the consumer market," said Clay Johnson, vice president and general manager of the General Products division at Xilinx. "The programmability of Xilinx FPGAs also provides Gibson with the ability to achieve its vision of licensing its technology to other music and consumer product manufacturers for future product development."
Xilinx Gains Traction in Consumer Space
Gibson is among a growing number of consumer product manufacturers to realize the competitive advantage afforded by Xilinx's low-cost programmable chips, versus traditional ASIC technology. Xilinx attributes its recent record-breaking gain to its focused market diversification efforts and the broad adoption of its low cost Spartan Series FPGAs in high-volume consumer applications.
About Xilinx Low Cost FPGAs
Xilinx first shipped the Spartan-3 family in March 2003 as the world's first and only FPGA utilizing 90nm process technology. The Spartan-3 platform is the world's lowest cost FPGA with unrivaled price points, starting at under $2.95*. Already, the Spartan Series is the world's most successful low-cost FPGA family in its class with over 11,000 customers worldwide. Since the introduction of the Spartan Series in 1998, the company has shipped more than 60 million devices. By continuing to set new price-density standards for the FPGA industry, Xilinx has dramatically narrowed the price-performance gap between programmable and fixed logic. This has driven Spartan-3 device adoption further into higher volume consumer applications and hastened the decline of ASIC designs.
Gibson will offer MaGIC, an acronym for Media-accelerated Global Information Carrier, in every Gibson guitar going forward. The Gibson Digital Guitar brings the 1930s technology of today's electric guitar into the digital age opening virtually unlimited array of musical possibilities for guitarists. MaGIC applies the digital technology invented for computer network products and adapts them to the audio network. This requires adaptability of the MaGIC standard, made possible by using a programmable versus fixed logic solution.
About Gibson Guitar
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson's digital guitar, introduced in 2003, represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, MI, and headquartered in Nashville since 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Trace Elliot, Maestro, Baldwin, Ellington, Chickering and Wurlitzer. Visit Gibson's website at www.gibson.com.
Xilinx is the worldwide leader in complete programmable logic solutions. For more information, visit www.xilinx.com.
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