Texas Instruments Showcases Technologies for Digital Consumer Products
1/9/2004 - Helping manufacturers realize smarter, friendlier and more feature-rich products, Texas Instruments Incorporated (TI) (NYSE: TXN) will exhibit the latest developments in enabling technologies for applications ranging from home theater to portable media and automotive to communications at the 2004 Consumer Electronics Show (CES), January 8-11 at the Las Vegas Convention Center, Booth #9011.
In Booth 9011, TI will feature a digital living experience that gives customers a hands-on understanding of the breadth of consumer offerings TI enables throughout the whole home and beyond. Some of the TI-enabled end equipments demonstrated includes DLP television, DVD audio, digital radio, digital still cameras, set-top boxes, IP phones, cell phones, DSL wireless router, wireless LAN and digital automotive products, as well as streaming media solutions for networking entertainment devices.
Demonstration stations will provide OEMs with a technical deep dive into TI´s signal processing expertise that helps define today´s end equipments. TI products featured in the booth include:
- For digital radio applications, several HD RadioTM ready receivers will be shown, including the first one at retail, and all of which are based on the industry´s first single-chip processor for HD Radio technology. In addition, for the Eureka 147 Digital Audio Broadcasting (DAB) standard, several radios will be on display, including handheld radios, portable radios, tabletop radios and a hi-fi tuner.
- The latest portable digital media players and reference designs for portable audio and infotainment will be available, showcasing leading-edge capabilities enabled by TI silicon.
- Enhanced codecs for streaming media applications, such as WMV9 and H.264, on TI platforms and demonstrations of actual consumer products for streaming video and audio will be a focal point.
- For automotive applications, TI will showcase 1394 technology in the car, simultaneously transmitting multiple video and audio streams over Plastic Optical Fiber. Multimedia applications supported include DVD, gaming, security camera and navigation unit.
- TI will show how FireWire® makes connecting entertainment equipment a simple and easy task. As a high-speed, wired backbone, FireWire is designed from the ground up to support streaming audio/video with simple, one-cable plug-and-play connectivity. Featured in the demonstration will be true HD recording over FireWire, which is the only way to add HD recording devices to a High-Definition system.
- DLPTM technology continues to expand as the technology of choice for manufacturers of home theater/home entertainment systems and for large screen TVs. Demonstrating technology enhancements that allow greater range of design and product differentiation for TV customers, the group will show new customer DLP TVs and affordable, high quality digital front projectors for the home.
- TI presents the latest broadband innovations in 802.11 wireless networking, streaming media, DSL and Voice Over Wireless LAN. Experience hands-on demos that reveal how the technology is evolving to enable the latest consumer applications.
- Solutions for audio applications, including digital audio amplifiers, audio DACs, ADCs, codecs, digital interface receivers, clock generators and USB audio products will be showcased.
- For video and imaging applications, TI will demonstrate products with the latest features and advancements available in portable, fixed and infrastructure video/imaging, based on TI´s digital media processors.
- TI will demonstrate its strengths in wireless technologies and digital consumer electronics (digital cameras, MP3 players, camcorders) while helping customers bring new features and capabilities to cell phones and other portable and converged multimedia electronics.
TI products featured in suites at the Las Vegas Hilton include:
- For audio applications, TI will show a new high fidelity stereo headphone amplifier that drives 1.5 W into 32-ohm speakers from +/- 12V. Also customers can listen to a class-D subwoofer solution for LCD applications as well as cost effective stereo solutions that operate from a USB connection from a notebook or desktop PC - without a power cord. (Suite #C950)
- TI will demonstrate the latest in point-and-shoot digital camera technology including high resolution video and in-camera editing functions. (Suite #HD373)
- For mixed signal video applications, TI will demo the TVP5150/5146, ultra-low- power NTSC/PAL/SECAM video decoders with sync detector. (Suite #HD373)
- Customers will see how to create an enhanced listening experience for multiple listeners with MultEQTM, an innovative and cost effective approach for mass-market home theater products. (Suite #C1750)
- TI will highlight demonstrations on consumer streaming media solutions with full rate video and audio encode/decode. (Suite #HD360)
TI has four experts scheduled to speak at CES covering the following topics:
- "Value Propositions: Pitfalls and Success Stories" at the Embedded Linux Consortium on Thursday, 1/8/04 at 10:30 a.m. in the North Hall. See David Mandala, OMAP systems software technical program manager.
- "Linux Goes to Market: Designing Successful Embedded Linux Products" on Thursday, 1/8/04 at 1:30 p.m. in the North Hall. See Tim Ricker, senior Linux technologist for TI.
- "The Wireless Home & the Connected Consumer" at the Digital Hollywood Forum on Saturday, 1/10/04 at 10:30 a.m. in the North Hall. See Tom Flanagan, director of TI's worldwide broadband strategy.
- "Chips, Microprocessor & Optical Technology Define the Future of Entertainment" Saturday, 1/10/04 at 3:00 p.m. in the North Hall. See Chris Schairbaum, worldwide business manager for TI's Portable Audio and Infotainment group.
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