1/9/2004 - Cirrus Logic Inc. (Nasdaq: CRUS), the market leader in audio chips (source: Forward Concepts, April 2003), has leveraged its established audio expertise with its growing leadership in digital video technologies to create a chipset-and-software platform designed to spur a new market classification of digital entertainment products: the Home Theater Recorder.
This platform features all the audio and video chipsets and software necessary to integrate a digital audio/video receiver (AVR) with DVD record and playback capability, thus providing an all-in-one entertainment solution. Much like today’s growing DVD receiver market — which integrates the AVR with a simple DVD player — Cirrus expects that its platform will be manufactured and marketed to consumers as a single product, packaged and sold with home-theater-style speakers for multichannel surround sound.
The Cirrus platform is comprised of Cirrus’ latest MPEG-2 audio/video CODEC chip, the CS92688, and its flagship DVD processor, the CS98200, both of which form the heart of Cirrus’ current leading platform solution for the DVD recorder market. With the selection of Cirrus’ CS98300 DVD processor, the platform will support full-screen playback of DivX technology-encoded digital media, pending DivXNetworks certification for the CS98300. The platform also integrates a Class D digital amplifier, which enables smaller form factors and improved power efficiency (less heat) compared with traditional analog-based receiver systems. Renowned for their superior sound quality, Cirrus Logic analog converters — the CS4344 digital-to-analog converter, the CS8416 192 kHz SPDIF receiver and the CS5340 stereo analog-to-digital converter — and a manufacturer’s tool kit complete the platform. The platform will be available to digital entertainment OEMs with both options for 5.1 and 7.1 multichannel surround-sound systems.
“This new platform represents the culmination of Cirrus Logic’s strengths as a provider of digital entertainment technologies,” said Terry Leeder, senior vice president of Sales and Marketing, Cirrus Logic. “Among semiconductor companies, Cirrus is uniquely positioned to leverage its strengths in audio and video semiconductors to create this entirely new market classification of product.”
Consumer DVD recorders, including standalone DVD recorders, combo units and Home-Theater-in-a-Box devices that record video digitally, are expected to become one of the fastest growing segment in digital entertainment during the next several years, with possible unit sales of up to 51 million by 2006 (source: IDC, September 2003). These devices will allow consumers to upgrade more than 30 years of VCR technology and begin to store and view content in the digital domain.
Cirrus Logic Inc.
Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia.
Cirrus Logic and Cirrus are trademarks of Cirrus Logic Inc.
Previous Page | News by Category | News Search
If you found this page useful, bookmark and share it on: