ANT PurePlay at Home with Philips' Nexperia Home Semiconductor Solutions

1/9/2004 - ANT Limited runs its PurePlayTM digital-media viewer on Philips' Nexperia Home semiconductor system solutions for TV and STB integration. Philips recently launched its Nexperia Home Partner Program for Independent Software Vendors (ISV) and selected ANT to be one of its first software partners. ANT Limited is the partner of choice to consumer electronics manufacturers, set-top-box providers and silicon designers worldwide for TV-interface software, content rendering solutions, and embedded browser technologies.

ANT PurePlay, a software application for consumer electronics devices, enables consumers to view their digital media, including digital photos, MP3 audio and MPEG movies, on TVs and handheld devices. PurePlay has been designed to be extremely clean, uncluttered and user-friendly and its look-and-feel can be easily modified to Philips' customers' requirements. PurePlay has been optimized to exploit the capabilities of the Nexperia Home.

The explosion of digital content being created and owned by consumers has, until now, been poorly served by TV-based devices - ANT PurePlay on Philips' Nexperia Home changes that. With PurePlay pre-integrated onto Nexperia Home, all consumer electronics manufacturers who select Nexperia Home can take advantage of the opportunity for product enhancement and differentiation that ANT PurePlay provides.

"ANT PurePlay breaks the dominance of the PC for viewing digital media in the home," said Stephen Reeder, Executive Director Sales and Marketing, ANT Limited. "PurePlay lets manufacturers and consumers exploit the TV's potential as the focus for family viewing of digital content, be it digital photos, downloaded MP3s, or MPEG movies."

ANT will be demonstrating ANT PurePlay running on various Philips Nexperia products on the Philips Semiconductors booth (LVCC Meeting Rooms N221/222) at CES2004 in Las Vegas.

About ANT Limited
ANT Limited ( is a leading provider of native browsers and content-rendering solutions for TVs, set-top boxes, multimedia handhelds and other consumer electronic devices. ANT's solution includes a browser, media viewer and manager, software architecture, and user interface toolkit that enable OEMs, service providers and network operators to provide highly compelling interactive content and services to consumers. ANT's software can be integrated quickly into any platform and operating system, and has been implemented into a wide range of interactive TV and digital entertainment devices around the world. Current customers include Thomson multimedia, Pace Micro Technology, Philips Semiconductors, HUMAX and Sagem.

ANT, the ANT logo, PurePlay, Fresco and SimplEmail are all trademarks or registered trademarks of ANT Limited. NexperiaTM is a trademark of Royal Philips Electronics.

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