Cirrus A/V Chips at Heart of ADS' DVD Express Video Editing Product

1/8/2004 - ADS Technologies, a leader in consumer video editing solutions, has selected audio and video chips from Cirrus Logic Inc. (Nasdaq: CRUS) as the heart of its new DVD Express video editing product. DVD Express, which is expected to be available in North America and European retail outlets such as Fry’s Electronics, Circuit City, CompUSA, Dixon's, Tiger Direct, and FutureShop, carries an anticipated retail cost of $99.

With ADS Tech's DVD Express product, users can easily import videos from any analog source such as VHS tapes or camcorders and then transfer them to a PC. The captured video can be edited on the PC, then authored and burned to a CD or DVD recordable disc for playback on most PCs and DVD players. DVD Express features Cirrus’ CS92199 MPEG audio/video encoder as well as the CS5340 analog-to-digital audio converter.

"By incorporating Cirrus' streamlined chipset design, we have been able to reduce the number of hardware components, which in turn reduces system and software complexity," said Mike McCoy, ADS president. "The end result is an affordable product that puts users at the forefront of video editing."

“ADS Tech is a market leader for PC-based digital video editing products,” said Randy Roscoe, director of Marketing for DVD Player Platforms, Cirrus Logic. “Cirrus has captured a large portion of the silicon and software content in this market through the strength of our digital video encoding technologies and leadership analog converters. This market continues to grow as consumers seek an easy, affordable solution to transfer their old analog archives into to the digital format.”

Cirrus Logic Inc.
Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia.

ADS Technologies Inc.
ADS Technologies is a world leader in Universal Serial Bus and IEEE-1394/FireWire solutions. Since 1992, the company has introduced high-quality multimedia, networking and presentation products at consumer-friendly prices. The company’s award-winning USB product line includes eleven complementary peripherals and its USB Port for Desktops is the world’s best-selling USB PCI host card. PYRO 1394DV, the first consumer-priced digital video editing solution on the PC market, has been widely adopted by owners of digital video camcorders for its ease-of-use for first time DV editors, its functionality and its low cost. For more information, please visit or contact phone: (800) 888-5244.

Cirrus Logic and Cirrus are trademarks of Cirrus Logic Inc.

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