1/8/2004 - Wipro Technologies, the global IT services division of Wipro Limited (NYSE:WIT), announced that it has been awarded the IDC CMO Advisory Best Practices Award for Marketing Measurement and Metrics, conferred by IDC, the premier global market intelligence and advisory firm in the information technology and telecommunications industries. The award recognized Wipro’s best practices for measuring the impact of its marketing programs, and was selected as the winner, by the CMO Advisory Panel from various technology marketing vendors across the IT software, hardware and services sectors. Wipro Technologies shares the award with Bearing Point.
The CMO Advisory panel is comprised of a group of technology marketing luminaries who reviewed and judged the nominees for the CMO Advisory Service Best Practices Awards. Panel members included: Geoffrey Moore, managing director with TCG Advisors and founder of The Chasm Group; Donovan Neale-May, executive director of the Chief Marketing Officer (CMO) Council and managing partner of Global Fluency; Frank Cutitta, CEO of the International Advertising Association and Jonathan Angel, senior editor of ADWEEK’s Technology Marketing magazine.
According to IDC, “Wipro Technologies outlined their Integrated Lead Generation [ILG] program – a closed-loop demand generation strategy – to support their organization’s ambitious growth rates. Through strong processes and systems giving a 360-degree view of the customer, ILG synergistically leverages various pull and push mediums to move customers closer to purchase and loyalty. The program has paid rich dividends to Wipro – including extended brand reach, increased business leads and lead conversions, shorter sales cycles and a high return on marketing investment.” “This approach has superior fit with Wipro’s business model and market position,” said Geoffrey Moore, Technology Marketing guru and the IDC CMO Advisory Panel member.
"We are pleased to have our Integrated Lead generation program recognized by IDC. 'Tangible measurable business results' - its not just a promise that we deliver to our external customers, but a practice that we have imbibed at Wipro and this award validates our approach", said Sangita Singh, Chief Marketing Officer at Wipro Technologies. In a constantly changing business environment; agility and willingness to explore untested waters are essential. Wipro’s ILG strategy and all marketing initiatives at Wipro are based on this willingness to try new and unproven strategies and tactics. At the same time, our commitment to measure at each step ensures that we can steer every initiative to measurable business benefits."
About Wipro Limited
Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services Company globally. Wipro provides comprehensive IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application development and maintenance, and research and development services to corporations globally. In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India offering system integration, network integration, software solutions and IT services. Wipro also has profitable presence in niche market segments of consumer products and lighting. In the Asia Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro's ADSs are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai and the National Stock Exchange, among others. More information is available at www.wipro.com.
About CMO Advisory Best Practices Awards
The CMO Advisory Best Practices Awards are researched and published by the IDC CMO Advisory Service. The Service provides on-going benchmarking and best practices analysis to help tech marketers to plan, execute, and measure the effectiveness and productivity of their marketing programs. The Best Practices Awards will honor the most successful practitioners in three categories of critical importance to technology marketing: Marketing Measurement and Metrics; Aligning Marketing with Sales; and Cost Control and Outsourcing. The awards, part of the CMO Advisory Service’s unique best practices research, are open to any IT marketing organization seeking recognition for its efforts in each category.
For further information, please visit our websites at www.wipro.com, www.wiprocorporate.com, www.wipro.co.in
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