9/26/2003 - Broadcom Corporation (Nasdaq: BRCM), the leading provider of silicon solutions enabling broadband communications, announced a realignment of its marketing and product development activities into four strategic business groups, with each group headed by a vice president reporting directly to President and CEO Alan E. "Lanny" Ross. Previously, marketing and product development were conducted through six business units.
"This is an opportunity to more closely align Broadcom's technology and products with our customers and their end markets," said Mr. Ross. "We believe this will result in improved focus and execution of our sales and marketing efforts with current and future customers."
"In addition, I expect this realignment to help leverage and accelerate the pace of integration and convergence of our broadband communications product offerings to the home, enterprise and mobile markets," he said.
The new strategic business groups include:
Enterprise Computing Group
Group Vice President: Thomas F. Lagatta
Customer Focus: Large PC and server original equipment manufacturers (OEMs), storage system vendors and original design manufacturers (ODMs).
The Enterprise Computing Group is responsible for all Fast and Gigabit Ethernet controller and SystemI/OTM products for computing and networking equipment used in business settings. Additionally, this Group will focus on end-to-end storage initiatives including server storage solutions, network attached storage (NAS) and redundant array of independent disk (RAID) solutions. Products from this Group include Fast Ethernet and Gigabit Ethernet controllers for network interface cards (NICs) and LAN on motherboard (LOM) solutions for notebook and desktop computers and servers, server I/O chipsets, and forthcoming NAS and RAID storage solutions for enterprise environments. Broadcom's ServerWorks subsidiary remains a separate entity, but will report to Mr. Lagatta as part of this Group.
Networking Infrastructure Group
Group Vice President: Dr. Ford G. Tamer
Customer Focus: Enterprise and small-to-medium-sized business networking system OEMs and ODMs.
Combining Broadcom's physical layer and switching organizations, the Networking Infrastructure Group oversees Fast Ethernet, Gigabit Ethernet and 10 Gigabit Ethernet switching and physical layer products, Fibre Channel switching, SerDes, security, broadband processors and optical solutions for the wide area network (WAN), metropolitan, enterprise, small-to-medium-sized business (SMB) and small office/home office (SOHO) markets. End products served by this Group include physical layer, switch, security, processor and optical solutions for Layer 2 to 7 switches, routers, SONET equipment, storage area network (SAN) switches, metro switches and routers, and security appliances – equipment that delivers and manages the flow of voice, video and data services within and across networks.
Mobile & Wireless Group
Group Vice President: Robert A. Rango
Customer Focus: Cellular phone OEMs and ODMs, Wi-Fi®-based PC, client, access point, and consumer and business equipment OEMs and ODMs.
Combining Broadcom's recent initiatives in the wireless LAN and cellular phone markets, the Mobile & Wireless Group is responsible for pursuing end-to-end wireless opportunities for the home, business and mobile markets, as well as ensuring that these key technologies are integrated into Broadcom's other product lines. The Group oversees Broadcom's GSM/GPRS/Edge, IEEE 802.11, and Bluetooth® communications products. Additionally, the Group is responsible for Broadcom’s Internet Protocol (IP) phone and Voice over IP (VoIP) product lines. Mobile & Wireless products can be found in cellular handsets, personal digital assistants (PDAs), notebook and desktop computers, IP phones, and other wireless-enabled consumer electronics and peripherals, such as printers, game platforms and keyboards.
Broadband Communications Group
Group Vice President: Daniel A. Marotta
Customer Focus: OEMs and ODMs in the satellite, cable, xDSL and fixed wireless broadband markets.
The Broadband Communications Group includes the businesses that were previously part of the Broadband Communications Business Unit. It is responsible for driving Broadcom's vision for enabling broadband services to and throughout the home, with end products and end markets focused on providing complete solutions to cable, xDSL and satellite broadband and broadcast access networks. Products from this Group are found in cable and DSL modems and gateways; digital cable and satellite set top boxes; digital TV; cable modem termination systems (CMTS) used by cable providers at their head-end equipment locations; and DSL access multiplexers used by service providers.
Mr. Ross concluded, "I believe that this realignment of our marketing and engineering resources positions Broadcom to scale and benefit from the increasing global demand for our products and services."
The realignment is not expected to result in any reduction in companywide headcount, and no accounting charges are anticipated. The changes are effective immediately. Broadcom's manufacturing operations, central engineering, and sales, general and administrative functions remain unchanged.
Broadcom Corporation is the leading provider of highly integrated silicon solutions that enable broadband communications and networking of voice, video and data services. Using proprietary technologies and advanced design methodologies, Broadcom designs, develops and supplies complete system-on-a-chip solutions and related hardware and software applications for every major broadband communications market. Our diverse product portfolio includes solutions for digital cable and satellite set-top boxes; cable and DSL modems and residential gateways; high-speed transmission and switching for local, metropolitan, wide area and storage networking; home and wireless networking; cellular and terrestrial wireless communications; Voice over Internet Protocol (VoIP) gateway and telephony systems; broadband network processors; and SystemI/OTM server solutions. These technologies and products support our core mission: Connecting everything®.
Broadcom is headquartered in Irvine, Calif., and may be contacted at 1-949-450-8700 or at www.broadcom.com.
Broadcom®, the pulse logo, Connecting everything®, ServerWorksTM and SystemI/OTM are trademarks of Broadcom Corporation and/or its affiliates in the United States and certain other countries. Bluetooth® is a trademark of the Bluetooth SIG.
Previous Page | News by Category | News Search
If you found this page useful, bookmark and share it on: