9/26/2003 - PhatNoise Inc., a leading innovator in car audio technology, has joined with semiconductor solutions provider Texas Instruments Incorporated (TI) (NYSE: TXN) to develop advanced audio devices based upon some of TI's most popular automotive audio solutions, extending the functionality of MP3-capable CD units. Automotive audio customers will now receive the benefits of advanced digital signal processors (DSP) from TI combined with innovative hardware, software and automobile connectivity capabilities from PhatNoise.
"The collaboration of the two companies shows Texas Instruments as a valued automotive audio provider," said Dannie Lau, PhatNoise Co-Founder and Executive Vice President. "We're creating feature-rich applications for car audio head units that take advantage of the processing power of TI's chips."
The first joint effort for PhatNoise and TI will be the PhatNoise mCD* platform, which PhatNoise is developing for TI's TMS320DA150 DSP to extend the functionality of MP3-capable CD units within the car audio system.
"With the ability to put up to 200 mp3 songs on a single CD, finding a desired song, artist or genre will prove to be a distraction to many drivers. The mCD* experience eases the digital music catalog navigation allowing the driver to stay focused on driving," said Brian Fortman, Telematics marketing manager at Texas Instruments. "The TI/PhatNoise collaboration will enable car audio manufacturers to build easier to use, feature-rich head units today and will bring further innovations to next generation products."
PhatNoise Inc. is an innovator in the drive to create seamless automotive access to the digital world. The company's advanced platforms and software for digital media offer complete solutions for introducing digital content and technology into the automobile in intuitive and highly integrated applications to enhance the consumer entertainment experience. PhatNoise creates products and technology for license and distribution by leading partners in the automotive, consumer electronics, and multimedia industries, including the Kenwood Music Keg and the Volkswagen/Audi Digital Car Audio System. For more information on PhatNoise and its technologies and products, visit www.phatnoise.com.
About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.
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