9/23/2003 - Xiran, a division of SimpleTech, Inc. (Nasdaq: STEC), announced that it has received its first purchase orders for its DPA-1200H streaming media accelerator card, earlier than anticipated. The orders were received from four companies, including Korean Information Technology, Ltd., (Koitech), and Reliable Digital Systems (RDS). Each customer purchased nominal quantities of the card. The manufacturer's suggested selling price for the DPA-1200H is $26,500. Purchase orders were originally forecasted to arrive in the fourth quarter of 2003 and ship in the first quarter of 2004. The orders will ship in the fourth quarter of 2003.
Koitech is a Korean-based reseller of storage and streaming media products to the Asian market. Korea has been a leader in broadband deployment in Asia achieving broadband penetration rates of greater than 70% in certain markets. RDS is a U.S.-based systems integrator with domestic and international customers. RDS will act as a value-added reseller for Xiran's streaming media products aimed at Internet content delivery network providers and Internet service providers.
"Although initial orders from our new customers are modest, we believe that order quantities will accelerate as additional customers become attracted to the up-to-10X performance improvement that our cards can provide," said Tom Beaver, senior vice president and general manager for Xiran. "We are proud to reach this milestone. In less than 21 months, we have taken Xiran from a development stage entity to a viable board-level solution provider serving customers, complementary to our core memory business customer base, in the emerging content delivery and networked storage markets."
Xiran, a division of SimpleTech (Nasdaq: STEC), develops advanced solutions for accelerating content delivery by servers between storage and networks at wire speeds. Located in Irvine, California, the division combines proprietary hardware, firmware and software to implement its DirectPath family of products and systems. These are aimed at improving Serverwidth and performance in several high growth markets ranging from streaming media and video-on-demand to emerging enterprise applications involving storage area networks. For more information, visit the division's website at www.xiran.com
SimpleTech, Inc., is a technology solutions provider offering products based on Flash and DRAM memory technologies. Headquartered in Santa Ana, Calif., the company is a leader in the design, development, manufacturing and marketing of memory solutions. For information, please contact the company's Investor Relations department at (949) 260-8328 ( firstname.lastname@example.org ) or visit www.simpletech.com
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