intent Rocks Electronic Music Festival with Windows Mobile Smartphone

9/11/2003 - On Sunday night at the annual Ars Electronica Festival, the Banks of the River Danube played host to what is believed to be the world’s first live concert featuring music and sounds generated entirely on-the-fly from a mobile phone application. Using BAFTA award winning SSEYO® Koan® generative music software running on the intent® Sound System from Tao Group, curator and performer Tim Didymus played music for his 250,000-watt electronic ambience set from his Microsoft Windows Mobile-based i-MateTM Smartphone, utilising the seamlessly integrated high performance intent Sound System.

"The ability to play multimedia content on mobile phones is key to driving revenue potential for mobile operators and creating exciting new experiences for customers," said Mark Spain, director of the Mobile Devices Division at Microsoft Corp. "Tao’s media and technology expertise combined with the functionality and familiarity of the Windows Mobile Smartphone opens the door to more innovation and opportunity across the entertainment and mobile industries."

Tao’s intent Sound System (iSS) brings unparalleled audio capabilities to mobile devices. It includes comprehensive audio and MIDI frameworks for audio effects plugins, visualisers, synthesisers, music engines and codecs, as well as playing high quality polyphonic MIDI or audio ringtones in a wide range of popular formats.

With its rich set of features and extensive APIs, the iSS allows application developers to utilise advanced interactive audio and MIDI techniques in games, visualisers or equally in music tools and players. In providing an extendable framework, it also creates exciting possibilities for developers of plugin audio engines, synthesizers and effects, in turn developing new opportunities for musicians, creatives and content developers.

For mobile phones in particular, the importance of high quality sounds for revenue generating content is becoming more evident. Recently the Mobile Data Association predicted that sales of ringtones would soon exceed sales of CD singles.

Tim Cole, co-founder of SSEYO and now Audio Products Manager at Tao Group said "With the iSS we have now reached a very exciting point in the evolution of mobile audio capabilities, leading to new commercial opportunities. For operators, manufacturers and application developers the iSS opens the door to enormous new possibilities for the use of music and audio in gaming, messaging, tools and entertainment."

The iSS and various ringtone solutions can be deployed as compact standalone products, or as part of a more comprehensive integrated intent deployment including, for example, Tao’s world leading MIDP2 and PersonalJava solutions. The open and flexible modular approach of intent gives manufacturers the freedom to select the components they want, improving the nimbleness of manufacturers to respond to market changes and so reducing time to market.

The iSS is a suite of audio technologies and includes:

The Ars Electronica Festival is taking place 6-11 September 2003 at Donaupark, Linz, Austria.

About Tao Group
Tao has developed intent®, a binary portable, language independent, high performance, multimedia platform that is now used by many of the world’s leading OEMs in their client products for home and mobile networks. The technology allows these companies to have a single strategy across all of their platforms, irrespective of operating system, hardware and function. intent is now being used in products including smart mobile appliances and digital television. The Company was founded in 1992, has offices in the United States, Europe and Japan and counts Motorola, Mitsubishi, Sony, NEC, Kyocera, and Sharp among its investors. Tao has a growing and high value, global patent portfolio and is the recipient of multiple industry awards, both for its technologies and for the rate of corporate growth.

intent is a registered trademark of Tao Group Ltd.

SSEYO limited is a wholly owned subsidiary of Tao Group Ltd

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