9/11/2003 - Nissan is harnessing the power of the AvantGo® mobile Internet service to extend its "Shift" campaign to mobile and wireless devices. Nissan has launched a pioneering affinity marketing campaign for the Nissan 2004 Maxima called the "Mobile Concierge" that packages advertising for the new car with compelling entertainment content for consumers. The Maxima Mobile Concierge includes restaurant, nightlife, hotel, business service, museum listings and other localized information licensed from 10Best, an award-winning premium destination content company. Consumers can now access information for the 25 top U.S. cities and vacation destinations via their personal digital assistants, or PDAs.
According to Peter Marcin, Maxima marketing manager at Nissan North America, Inc., “AvantGo is the perfect cutting-edge technology to reach an upscale audience of nine million. With the Mobile Concierge, we’re offering comprehensive entertainment information to consumers, while presenting the 2004 Maxima on a unique mobile platform, complete with its hip, sleek branding intact. Sales volume of the new model has already been notable among both new and previous Maxima drivers.”
Developed for Nissan by advertising house, TBWA/Chiat/Day, the Mobile Concierge campaign contains branding banners that link to a 2004 Maxima microsite designed specifically for PDAs. The mobile microsite includes vehicle specifications as well as interior and exterior images highlighting performance and luxury aspects of the car.
"Like no other industry, automotive has embraced the AvantGo service as a sophisticated way to extend vehicle brands to upscale consumers," said Neil Versen, senior director of AvantGo at iAnywhere Solutions. "Almost every major automotive company has reaped the benefits of launching mobile marketing campaigns to deepen and extend customer relationships through this new creative medium."
About the AvantGo Service
The AvantGo service delivers rich, personalized content and applications to mobile device users. Today, more than 2,500 major brands, including American Airlines, CNET, CNN and The New York Times, leverage the AvantGo service to target a highly desirable demographic of more than nine million registered users. To learn more about AvantGo visit www.avantgo.com.
About iAnywhere Solutions
iAnywhere Solutions, Inc. empowers the unwired enterprise with always available access to enterprise information. More than 12,000 customers worldwide, including 78 of the Fortune 100, rely on the iAnywhere SolutionsTM industry leading database for mobile, embedded and small to medium sized business environments as well as the company's mobile middleware and m-Business solutions. In addition, the company's AvantGo® service is one of the world's largest mobile applications. iAnywhere Solutions is a subsidiary of Sybase, Inc. (NYSE: SY). Visit www.ianywhere.com for more information.
AvantGo, the AvantGo logo, iAnywhere Solutions and iAnywhere are registered trademarks or trademarks of Sybase, Inc. or its subsidiaries. ® indicates registration in the United States of America.
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