Microchip Offers Customers Online Option with buy.Microchip Web Site

9/10/2003 - Microchip Technology Inc., a leading provider of microcontroller and analog semiconductors, announced its new e-commerce site, buy.Microchip, which offers customers in the United States the ability to place credit-card orders for nearly all of Microchip's devices and development tools at http://buy.microchip.com/ or by clicking on the link from Microchip's home page located at www.microchip.com. This online catalog, which Microchip plans to extend to international locations soon, includes the full scope of Microchip's devices - including the high-performance PIC microcontrollers, stand-alone analog and interface products, serial EEPROMs, development tools and many other solutions.

One key feature of buy.Microchip is the Parametric Search Tool, or "Product Tree", which allows online shoppers to quickly view, filter and sort through product choices via comparison charts. Customers can also define the specific parameters for the application they're designing, and the Parametric Search Tool will create a list of Microchip's products that meet their required specifications. In addition, the site provides "live inventory" status for the availability of each product, along with the lead-time for delivery. Development tool listings add descriptions and photos.

Microchip's products can also be obtained through its distribution partners, Arrow, Digi-Key, Future and Newark, who offer value-added services that complement Microchip's products and support the needs of design engineers.

"buy.Microchip offers our customers an advanced online tool for locating the right devices for their design needs and purchasing them directly from Microchip," said Mitch Little vice president of sales at Microchip Technology Inc. "Between this Web site and our network of distribution partners, engineers now have a number of attractive options for obtaining Microchip's devices and development tools - including our complete line of 8-bit microcontrollers that were recently ranked #1 in worldwide unit shipments by Gartner Dataquest."

Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at www.microchip.com.

The Microchip name and logo, PIC, and PICmicro are registered trademarks of Microchip Technology Inc. in the USA and other countries.

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