Microchip Takes Top Spot by Increasing Microcontroller Shipments 30%

9/5/2003 - Microchip Technology (Nasdaq: MCHP) has secured the number one position in worldwide 8-bit microcontroller unit shipments, according to industry analyst Gartner Dataquest’s recently released 2002 Microcontroller Market Share and Unit Shipments report. From 2001 to 2002, unit sales for Microchip’s PIC® microcontrollers grew 30 percent, despite challenging business conditions, to attain the number one ranking.

The announcement demonstrates the dramatic growth and market acceptance Microchip’s proprietary PIC microcontroller architecture has achieved since the company’s inception in 1989. According to the yearly Gartner Dataquest rankings, Microchip placed 20th in worldwide unit shipments in 1990, rising steadily to eighth in 1993, fifth in 1996, second in 1997 through 2001 and now number one in 2002. Today Microchip serves more than 40,000 customers in the consumer, automotive, industrial control, office automation and communications market.

The PIC microcontroller architecture is driven by a modified Harvard RISC (Reduced Instruction Set Computing) instruction set that provides an easy migration path from 8- to 84-pins and from 1K byte to 128K bytes of program data memory. Today, Microchip offers more than 180 PIC devices in reprogrammable (Flash), one-time-programmable (OTP), and read-only memory (ROM) program memory configurations, featuring numerous on-chip peripherals.

“Microchip became number one by pioneering the field programmable segment of the 8-bit microcontroller market with one-time-programmable (OTP) and Flash microcontrollers leadership," said Microchip’s CEO and President, Steve Sanghi. "Leading engineers worldwide continue to use the PIC microcontroller architecture because we provide a competitive advantage to their own businesses with faster time to market, lower total system cost and low-risk product development."

Mitch Little, vice president of Worldwide Sales at Microchip Technology said, “This ranking is the result of the sustained focus we bring to embedded control applications, the superb execution over many years by the worldwide Microchip team, and the continued endorsement of our PIC microcontroller by our customers. Our unique corporate culture brings business values such as high quality, consistent on-time delivery, comprehensive technical support and a competitive price make up the core foundation of our business. Our deepest gratitude to our worldwide customers and distribution partners for enabling this number one ranking to occur.”

Microchip provides world-class easy-to-use development tools, allowing engineers to design quickly and efficiently with PIC microcontrollers. Microchip features a broad portfolio of easy-to-learn development tools to support its PIC microcontrollers: programmers, in-circuit emulators, C compilers, in-circuit debuggers, assemblers, editors, linkers, simulators, librarians and more. Engineers can manage all related Microchip development tools from the single MPLAB® Integrated Development Environment (IDE) platform. With a common core of development tools, Microchip customers can easily transition to new microcontrollers without having to purchase and learn new development tools.

For the detailed results of the MCU market, contact Gartner Dataquest at (480)-468-8000 or www.gartner.com for the report 2002 Microcontroller Market Share and Unit Shipments.

For more information on how Microchip’s PICmicro® microcontrollers provide high-performance solutions for leading embedded systems designers, contact any authorized Microchip distributor or sales representative around the world for more information, or visit www.microchip.com/one

About Microchip Technology
Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at www.microchip.com.

The Microchip name and logo, PIC, PICmicro, MPLAB are registered trademarks of Microchip Technology Inc. in the USA and other countries.

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