Magma Presents IC Design Challenges and Opportunities in Shanghai

9/3/2003 - Magma Design Automation Inc. (Nasdaq: LAVA) announced that Lung Chu, vice president of Asia-Pacific Operations for Magma, is an invited speaker at the IC Design Forum in PuDong Shanghai, hosted by the ZhangJiang High Tech Development Zone. Chu will speak September 1 on "IC Design Challenges and Opportunities - Silicon Valley, Taiwan and China." Magma also announced plans to open sales and support offices in major cities in China, including Shanghai, Beijing and Shenzhen.

"Magma was invited to participate in this conference because our advanced IC implementation solution has delivered reduced design cycle time and increased design productivities for IC designers in the emerging China market," Chu said. "An increasing number of IC companies, including global multinational corporations, local companies and Taiwan-based companies, are adopting Magma's flow for design activities in China. Magma is establishing offices in Shanghai, Beijing and Shenzhen and committing resources to meet this increasing demand. We're fully committed to the emerging China market and look forward to working more closely with leading foundries, such as SMIC (Semiconductor Manufacturing International Corporation), and with design services companies, to deliver Magma's integrated RTL-to-GDS solution to Chinese IC companies as they move into next-generation SoC designs."

"With its innovative methodology and ease of implementation, Magma's solution is a good match with our IC design services and has been validated with our standard design platforms," said Wayne Dai, CEO of VeriSilicon (, a leading design services company in Shanghai. "Working with Magma will help us better serve our mutual customers in China."

The invitees of the IC Design Forum conference include CEOs and senior executives of IC design companies and foundries in China and Taiwan; the executive director of "Project 863 for IC design," sponsored by the Chinese government; and Shanghai city officials.

About Magma Design Automation
Magma software is used to design fast, multimillion-gate integrated circuits, providing "The Fastest Path from RTL to Silicon"TM, enabling chip designers to reduce the time required to produce complex ICs. Magma's products for prototyping, synthesis, and place & route provide a single executable for RTL-to-GDSII chip design. The company's Blast CreateTM, Blast Fusion®, Blast Fusion APXTM, Blast PlanTM and Blast Noise® products utilize Magma's patented FixedTiming® methodology and single data model architecture to reduce the timing-closure iterations often required between the logic and physical processes in conventional IC design flows. Through acquisition of Aplus Design Technologies and the PALACETM and ArchEvaluatorTM products, Magma addresses all silicon implementation platforms, including advanced physical synthesis and architecture development tools for programmable logic devices (PLDs).

Magma maintains headquarters in Cupertino, Calif., as well as facilities in Los Angeles, Orange County and San Diego, Calif.; Boston, Mass.; Durham, N.C.; Austin and Dallas, Texas; Newcastle, Wash.; and in Canada, China, France, Germany, India, Israel, Japan, Korea, the Netherlands, Taiwan and the United Kingdom. The company's stock trades on Nasdaq under the ticker symbol LAVA. Visit Magma Design Automation on the Web at

Magma, Blast Fusion, Blast Noise and FixedTiming are registered trademarks, and ArchEvaluator, Blast Create, Blast Fusion APX, Blast Plan, Blast Rail, PALACE and "The Fastest Path from RTL to Silicon" are trademarks of Magma Design Automation.

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