8/5/2003 - Vitesse Semiconductor Corp. (NASDAQ: VTSS) announced it has expanded distribution services throughout the Asia Pacific by broadening its relationship with Nu Horizons Electronics Corp. (NASDAQ: NUHC).
Vitesse will add Nu Horizons to its established Asian representative and distribution network and have the company focus on servicing customers and expanding market presence in Australia, Hong Kong, India, Korea, Malaysia, People's Republic of China, New Zealand, the Philippines, Singapore, Taiwan, and Thailand. The agreement is effective immediately with customer support beginning in August 2003.
"To quickly meet the growing demands of the vital Asia Pacific electronics market, it was imperative that Vitesse add a global distributor to the region that understands the competitive environment, is knowledgeable about our products and could immediately service our customers," said Phil Richards, vice president of channel sales for Vitesse. "Nu Horizons offers these key attributes and is an ideal extension to our worldwide team. This program will leverage the success of our exclusive North American distribution agreement."
Nu Horizons will manage the distribution program from its headquarters office in Singapore with customer service teams located in each of the targeted regions. Nu Horizons has been Vitesse's exclusive distributor in the United States since September 2001.
"Vitesse's strength in the marketplace will enable Nu Horizons to offer more cost effective and innovative products to service the needs of our growing Asian customer base. The combination of Vitesse's strong presence in both North America and Asia, coupled with our successful demand creation model, will power the supply chain and provide seamless support to our global customers," stated Vick Aggarwala, president of Asia Pacific, Nu Horizons.
About Nu Horizons Electronics Corp.
Nu Horizons is a leading distributor of high technology active components, including analog, communications, discretes, optical, logic & peripherals, memory, microcontrollers, system on chip (SOC), board level and computer system products to a wide variety of commercial original equipment manufacturers (OEMs). With sales facilities in thirty-three locations across North America and Asia, Nu Horizons partners with a limited number of best-in-class suppliers to provide in-depth product and solutions expertise to its customers. Information on Nu Horizons and its services is available at http://www.nuhorizons.com.
Vitesse is a leading designer and manufacturer of innovative silicon solutions and optical devices used in the networking, communications and storage industries worldwide. Vitesse works to specifically address the requirements of system designers and OEMs by providing high-performance, integrated products that are ideally suited for use in Enterprise, Access, Metro and Core applications. Additional company and product information is available at www.vitesse.com.
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