700+ Embedded Designers Attend Microchip’s Technical Exchange

7/29/2003 - Microchip Technology (NASDAQ: MCHP) garnered record attendance at the recent Microchip’s Annual Summer Technical Exchange Review (MASTERs), its seventh conference in Phoenix, Arizona with more than 700 worldwide embedded designers attending the four-day event.

Attendees were able to select from a record 63 technical course topics and 204 classes, including 37 new classes, 29 hands-on courses and ten on the dsPIC digital signal controller family. Designers interested in dsPIC devices were offered five hands-on courses using dsPIC hardware and MPLAB-based development tools. The 12 Microchip analog classes included “The New Digitally Controlled Amplifier” while PIC microcontroller classes featured many communications sessions including the popular “Microchip TCP/IP Stack”. Multiple techniques for various motor control applications were discussed, demonstrated and built in a number of classes. This was done using products from Microchip’s analog line, PIC16 and PIC18 microcontrollers, and the dsPIC digital signal controller for vector motor control and sensorless brushless DC motors.

“The MASTERs conference is an intense and bi-directional technical conference that arms design engineers with extensive Microchip product and technology information to take full advantage of our product portfolio and design expertise,” said Ken Pye, director of applications programs. “We have significantly expanded the breadth and depth of the courses specifically designed for embedded systems engineers.”

Other activities included networking sessions between consultants and customers to discuss relevant design topics, meeting with third-party development tool experts, a wafer fab plant tour, and separate robot-building competitions for both conference attendees and six Arizona high school teams.

Microchip is currently planning two events in China this December – the fourth annual MASTERs in Shanghai and a new MASTERs in South China. The fourth annual MASTERs conference in Russia is being planned for this fall.

Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at www.microchip.com.

The Microchip name and logo, PIC, dsPIC and MPLAB are registered trademarks of Microchip Technology Inc. in the USA and other countries.

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