Cypress, Avnet Host PSoC Replaces MCUs in Embedded Applications

7/21/2003 - Cypress MicroSystems Inc., a subsidiary of Cypress Semiconductor Corporation (NYSE: CY), and Avnet Cilicon, the semiconductor specialist division of Avnet Electronics Marketing, announced that they will host a one-hour web seminar entitled “PSoC Replaces MCUs in Embedded Applications.”

The seminar will begin with a brief introduction to Cypress’s revolutionary Programmable System-on-ChipTM (PSoCTM), its reconfigurable mixed-signal array with an embedded microcontroller. The seminar will explore PSoC’s impact on the market, where the $2 device is rapidly becoming the most popular product for embedded applications. The presenters will focus on application examples, including power meters and lighting ballasts, along with technical details that make up the PSoC advantage.

Robert Ashby, a Utah State University lecturer, widely-published author, and leading authority on embedded systems, will discuss the impact of PSoC on the embedded market. John McDonald, VP of marketing at Cypress Microsystems, and Dennis Seguine, principal applications manager at Cypress Microsystems, will introduce PSoC and explain its use in a number of practical applications.

About the PSoC Family
The PSoC device family integrates programmable blocks of analog and digital logic, a fast 8-bit CPU and MAC, 8 to 16 Kbytes of flash memory and 256 bytes of SRAM. PSoC ICs provide designers with a flexible architecture that can be configured for a broad range of embedded applications and dynamically reconfigured to extend the capabilities and value of their product. The PSoC platform typically reduces customer development time by 33% and lowers bill of material costs by an average of $5 by significantly reducing the number of chips required for systems typically utilizing a traditional microcontroller and discrete digital and analog components.

NetSeminar Registration
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About Cypress MicroSystems
Headquartered in Lynnwood, Wash., Cypress MicroSystems develops and markets Programmable System-on-Chip (PSoC) devices – high-performance, field-programmable ICs for high-volume embedded control functions in consumer, industrial, office automation, telecom and automotive applications. Established as a subsidiary of Cypress Semiconductor Corporation (NYSE: CY) in the fourth quarter of 1999, Cypress MicroSystems’ stockholders are its employees and Cypress Semiconductor. The close association with Cypress Semiconductor allows access to their process and design technology, and field sales and applications forces. More information about Cypress MicroSystems and its products is accessible online at

About Cypress
Cypress Semiconductor Corporation (NYSE: CY) is Connecting From Last Mile to First MileTM with high-performance solutions for personal, network access, enterprise, metro switch, and core communications-system applications. Cypress ConnectsTM using wireless, wireline, digital, and optical transmission standards, including USB, Fibre Channel, SONET/SDH, Gigabit Ethernet, and DWDM. Leveraging its process and system-level expertise, Cypress makes industry-leading physical layer devices, framers, and network search engines, along with a broad portfolio of high-bandwidth memories, timing technology solutions, and programmable microcontrollers. More information about Cypress is accessible online at

About Avnet Cilicon
Avnet Cilicon is the semiconductor distribution specialist division of Avnet Electronics Marketing in the Americas. Avnet Cilicon combines semiconductor expertise, technical excellence and deep market knowledge to enhance time to revenue for all supply-chain partners in the electronics arena. Avnet Cilicon's core competencies include materials management, technical support through Avnet Design Services, logistics support through Avnet IMS and customer-centric, dedicated sales channels. Visit Avnet Cilicon on the Web at

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