Sun Targets Frustrated HP Alpha/Tru64 Customers with New Promotion

7/16/2003 - Sun Microsystems, Inc. (Nasdaq: SUNW) announced a new program designed to take advantage of disruption within a competitor's installed base and move these customers to a Sun Solaris environment. The HP Away migration program offers a no-risk alternative for customers fed-up with the havoc created by the end of development for the Alpha/Tru64 platform, and forced migration to Itanium-based systems—a platform with a questionable track record and limited industry support. Sun is taking advantage of this opportunity to aggressively attract new customers in the very lucrative UNIX(R) server market.

Industry analyst Michael Dortch of Robert Frances Group (RFG) sees a real opportunity, for enterprise IT users and for Sun. "HP's vision of the future for its AlphaServer customers is heavily reliant on the Itanium architecture, which has so far found widespread enterprise adoption an elusive goal. IT executives should realize that if Itanium server shipments don't reach levels that are economically sustainable for HP, the company could be forced to consider migrating Alpha/Tru64 customers to still another platform. AlphaServer users have to move anyway, so Sun is offering them a chance to move to solutions from a vendor with proven, sustained success in the enterprise. It's a smart strategy, for Sun and for many current AlphaServer users."

"Its not everyday a competitor unlocks its vault and makes it easy to steal away their customers," said Larry Singer, Sun's vice president, global information systems strategy office. "We have a golden opportunity to grow our UNIX server leadership position. We're fully mobilized to target the entire Alpha/Tru64 installed base, with the goal of moving a large percentage to Sun Solaris. We're confident that customers comparing the proven track record of SPARC and Solaris to the shaky history of Itanium will choose Sun."

HP Away Program Details
As a result of HP's plans, an estimated 400,000 Alpha/Tru64 installed servers have to be moved to a new architecture and operating environment, the only question is to which platform and vendor. Sun is offering a shared, no risk model where the company works with customers to deploy an effective migration solution. Included in the program is a free two-day assessment, designed to determine the cost and technical requirements involved in a migration. Customers that meet the determined requirements will also receive the following:

About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at

Sun, Sun Microsystems, the Sun logo, The Network is the Computer, and Solaris are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. UNIX is a registered trademark in the United States and other countries, exclusively licensed through X/Open Company, Ltd. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. in the US and other countries. Products bearing SPARC trademarks are based upon an architecture developed by Sun Microsystems, Inc.

Previous Page | News by Category | News Search

If you found this page useful, bookmark and share it on: